Honestly, it was great to learn how to develop, integrate, and manage an online media asset for my capstone client. This course taught me how traditional media rooms are the hub of an organization media outreach and engagement efforts to the client. Reporters and bloggers are typically first to visit a company’s online newsroom when developing a story about an organization or brand.
A first-rate online newsroom containing content that journalist seek opens the door to major media mentions. Yet many organizations treat their online newsroom as a dumping ground for old press releases, frustrating time pressed reporters and bloggers. Through research from this course, I learned how many viewers prefer videos over text. Which was great to know before creating my newsroom for my capstone client. On my webpage I created unique and interesting graphics and photography to illustrate news announcements and products. Including high resolution images for downloading, including images of executive and spokespersons, and the company logo.
This course gave me insight to the fact that online newsroom offers a potent tool to win media attention and promote the brand’s messages directly to an audience. The best media centers employ brand journalism to create content that feels more like objective reporting than corporate marketing jargon. The common practice of merely posting press releases is likely to flop. Overall, I thought it was a great course that I needed to take for my master’s program in public relations.
