Time Is Money!
HC Lai, User Experience Researcher
As a UX researcher working on advertising products, a decent portion of my day is spent observing how advertisers use advertising solutions. During various studies I have conducted, it came to my attention that their frustration often rooted in time and efforts required to complete a task. Additionally, we heard search advertisers’ needs in achieving even better results with their search campaigns on Yahoo Gemini while spending less time and effort managing multiple platforms. We came to realize that “time is money” to our advertisers.
Informed by these insights, Yahoo Gemini recently introduced an account sync feature that addresses advertisers’ needs. Account sync is a powerful tool to help search advertisers manage large-scale search campaigns across multiple search engines. The ability to sync accounts can make it simple for advertisers to import their entire eligible portfolio of campaigns from other platforms into Yahoo Gemini, with just a few clicks. By seeking a deep understanding of users’ values and beliefs, UX Research helped to inform product opportunities and we hope to continue improve the Yahoo Gemini experience.