The new monetization strategy doesn’t so much as appease those worried about policy violations as it signals to small creators that they simply aren’t worth the trouble to the tech giant. Under the new guidelines, channels will need to have 1,000 subscribers and 4,000 hours of watch time within the last year to be eligible for receiving ad revenue.
Amid seemingly endless controversies about content on YouTube (including, most recently, a Logan Paul video shot in Japan’s “suicide forest”), Google announced major changes last night to how videos would be monetized on the site. Going forward, the company says big channels included in its coveted Google Preferred program will be manually vetted for ad friendliness. Far more drastically, the video-sharing site is making it a lot harder for small channels to make money off the platform—and uploaders are pissed.
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