#ad.ly

[stevens1]

Ad.ly Is Incredibly Sorry It Ever Worked With Charlie Sheen

http://sswi.me/VOKhRq

[jchernov]

Final Slide from Upcoming #WordCampAtl Speech on FTC & Blogging

 ... and I finally completed my deck.  The session is called "Blogging in the FTC Era" and it aims to help bloggers better understand the Commission's new "Guides" and adopt best practices to ensure compliance. 

Here's the final slide, a mashup of companies, organizations and individuals mentioned in the session.  Who'd have thought Kim Kardashian and the FTC's Mary Engle would be ever plotted in the same circle?

http://www.slideshare.net/jchernov/orgs-people-companies-mentioned-in-upcoming-wordcamp-atlanta-presentation

If you want to attend or sponsor, contact: @tessa.

[tchnoguru-blog-blog]

Article by at 2011-11-04 11:04:49 Categorized in Business, Technology,

[culturehoover]

Results: Charlie Sheen Pulls in 400,000 Clicks for Ad.ly Tweet Sponsorship

"Earlier this week, Sheen signed on with Los Angeles-based startup Ad.ly, which helps pair social media celebs with major brand endorsements. Sheen's first sponsorship? Internship website Internships.com.

[...]

Well, the results are in, and according to Ad.ly spokesperson Krista Thomas's figures, Sheen's impact on Internships.com has been off the charts. Within the first hour, the link Sheen tweeted out was clicked 95,333 times. In 48 hours, that number ballooned to more than 410,000 clicks. The hashtag #TigerBloodIntern became a worldwide trending topic on Twitter. And, most significantly, Internships.com received 74,040 applications from 181 countries."

READ more at Fast Company

[discoverandinnovate-blog]

Ah, the power of digital marketing. Of course, I hope there's some counsel to the celebrity tweeters to put a little pizazz in their message and not just an obvious plug.

"Ad.ly, a startup based in Los Angeles, Calif., connects celebrities with companies seeking endorsement based on the audience a business is trying to reach. Co-founder Derek Rey said while traditional celebrity endorsements can cost upwards of $1 million, Ad.ly can connect a business with a celebrity for under $3,000. It has more than 1,000 celebrities including reality stars, professional athletes and actors."

[lizteschler]

Charlie Sheen & Ad.ly #TigerBloodIntern

The Results Are In:

There’s been a great deal of interest in our first endorsement campaign with Charlie Sheen, so we wanted to let you know how it is performing.

The 1st endorsement tweet – sent on behalf of Internships.com – went out at 1:03 p.m. March 7, 2011.

As Internships.com announced today via the 2nd endorsement tweet, the results are as follows. The initial tweet generated:

– 95,333 clicks in the 1st hour

– 412,000 clicks in 48 hours (see the Bit.ly data by cutting and pasting into a browser: http://bit.ly/hykQQF+ )

– A worldwide trending topic #TigerBloodIntern

– Internships.com received 74,040 applications

– Applications came in from 181 countries

On Monday morning, Internships.com was a start-up with a good product.  By Tuesday morning, it was a brand with a promising future.

Success on this scale is rare to achieve outside of a multi-million dollar Super Bowl ad. But with 1,000 celebrities available to endorse brands in social media, Super Bowl moments have become much more accessible and measureable.

And frankly, after 24,000 endorsements over the past 12 months, these results are not surprising. Celebrities are the driving force in social media.  Celebrities are the new prime time.

[shevonne]

Ad.ly crunched the numbers and provided Bloomberg Businessweek with the names of its most effective celebrity promoters on Twitter, as measured by clicks on their sponsored tweets