The brand’s growing global resonance is perhaps best reflected in its expanding celebrity circle. Viviano’s designs have recently been worn by pop culture icons like Lady Gaga, Bad Bunny and Hudson Williams, a lineup as eclectic as it is culturally significant. For the designer, these moments feel deeply personal.
“I’ve been a Little Monster since the very beginning, so being able to dress Lady Gaga really feels like a dream come true,” he says, while describing Bad Bunny as “such an important artist for our time,” whose work transcends borders, something that resonates with him as a second-generation immigrant. Seeing Hudson Williams in Viviano’s menswear at an Oscars pre-event was equally exciting, especially given his admiration for the actor’s work and his show Heated Rivalry.
