Episode 15: The Master Builder
My friend Ben Stevens runs a blog called Skyline where he interviews people involved in the built environment (architecture, real estate, planning, and so on). You might remember that I did an episode with him about a year ago where we talked about the overlap between architecture and development.
His most recent episode is with San Diego-based architect-developer Jonathan Segal. I’ve mentioned Segal before on this blog and that’s because he is well known and admired in certain circles for (re)creating a process that places the architect in the position of “master builder.”
He is singularly driven by one goal: to have ultimate control over the architecture that he creates. Making money is secondary. It is a byproduct of goal number one.
To achieve this, he has worked to cut out every conceivable middle person. Design is in-house. Construction management is in-house. Property/asset management is in-house. He even avoids bringing on investors for his projects, out of fear that they will start to dictate what he can and can’t do.
If this approach resonates with you, I definitely recommend you watch the interview. Click here if you can’t see it below.