#assemblism

[pleasebeniceimtired]

So I did to this to my notebook in July 2021. I think I’m going to add sand around the curve and cover it in resin so it looks like a wave against the shore.

[nathanshellard91]

Assemblism

http://trendland.com/assemblisms-identity-by-michael-molloy/

Here is a link to something I came across when looking through trendland.com. This really struck me as it links back to the De Stijl movement, using grids and bold colours. Gerrit Rietveld's work was used in this way but through achitecture and product design however this style shows the transition of it moving to an online interface. I really like it's structure and how it's now become an identity for this company. 

[asbradesignblog]

ASSEMBLISM Assemblism is a small team of consultants based out of New York city. They specialize in recommending technology strategies for better customer experiences.

Assemblism needed an identity that stood out in a market flush with tech startups. The branding opts for simplicity and minimalism which is stark and unique when compared with the pastels, gradients, embellishments, and fake textures commonly found in the rest of the web-based and tech market. This simple approach is also a nice nod to what Assemblism does for their clients: build simple teams, strategies, and processes for better customer solutions. The logo is a simple capital A inspired by blueprints, housing frames, and maps. There is also an animated version of the logo that has the negative spaces of the "A" icon filling with different colors and patterns. This animation is a way to introduce a digital aspect to the identity, but also to represent the way that Assemblism is able to adapt and be flexible for their wide range of clients each with their own unique problems.

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[apexministry]

ASSEMBLISM

Good use of patterns by Malloy, for this Mondrian-esque identity for a team of consultants based in New York city. http://www.madebymolloy.com/49066/work