greasedlightningfish, aviationalengineer
hi there im the person who made the post about the gendered candles. i felt like it'd be easier to address you both in one post than to throw messages or reblogs at you two individually
i want to start out by saying that you're right. there is NOTHING about the candles themselves that are gendered specifically towards men. except, of course, for the little sign addressing them as "man candles" and masculine stereotypes the scents are named after (building things, hunting in the woods, and eating meat). you would be right in thinking that the 2 x 4 candle would smell different than say, the woods one, but i smelt them both. they smell exactly the same. camouflage smells like a blend of the cotton candle and the fresh linen candle, and mmm, bacon! smells exactly like you shoved your head into a jar full of bacon (or bacon-esque dog treats)
the point of calling the product gendered unnecessarily is that in the whole store of yankee candle, there is not one "woman candle" section. because most people believe candles arent an item that belong to one gender, correct? and the fact that the marketing team/PR team/advertising team at yankee candle decided what they needed to do was to create candles aimed SPECIFICALLY FOR MEN is the problem. why couldnt they just put out the scents without labeling them "man candles"? it's the same reason why banana boat decided they needed to make a sunscreen only for men. is it any different than normal sunscreen? are these three candles any different than the other hundreds of scents? the answer is no (i hope you answered no), so why do it in the first place? that's what my post and the trend of point out unnecessary gendered products is trying to bring to light
