#b2b_articles

[workbyleah]

Marketing and Admissions: Better Together

In many colleges, the offices of admissions, advising and the registrar are grouped together, with marketing operating at a distance — often both literally and figuratively. However, at colleges where marketing and admissions are strongly aligned, the strength of their partnerships is reflected in enrollment. Read more.

B2B Blog Posts

For Collegis Education

February 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research and writer.

Click here to read the article.

[workbyleah]

To Tackle Summer Melt, Talk About Financing

It could be the lure of another school, or an aversion to paperwork, but for the 10 to 40 percent of admitted students who disappear come fall, concerns about financing were likely among the barriers that kept them from following through.

An indicates that brand perception of affordability carries more weight than actual net costs as prospective students make their final decisions about where to attend.

Says Jim Callinan, associate director of enrollment strategy at Collegis Education, “Admissions counselors and financial aid staff should ask the question you know the student isn’t asking.” Read more.

B2B Blog Posts

May 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research, interview SME and write.

Click here to read the article.

[workbyleah]

20 Buzzwords to Boost Your Martech IQ

Every industry has its buzzwords and higher ed marketing is no different. Marketing technology has made leaps forward in recent years, often generating new words and language to accompany its evolution. Below are 20 terms we use a lot, and get asked about – often. If any of these seem unfamiliar, you’re not alone! But, you’ll likely hear them more throughout the coming year, so get ahead of the curve and use this to prep for chats with your favorite marketing folks. (Read more.)

B2B Blog Posts

For Collegis Education

February 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research and write

Click here to read the article.

[workbyleah]

Personalization and Individualization: Why This Martech Tool Is Ideal for Enrollment Campaigns

“Know your audience” is one of the most time-tested fundamentals of marketing, but with the rise of digital tools and analytics, the concept has evolved. Especially in terms of email marketing and automation, it is now possible to tailor messaging to meet not only the person, but to arrive at a specific, critical point in their journey. You might say it’s detail-driven marketing, aimed at providing the information a prospective student wants and needs at the right time. This marketing approach is often called “personalization and individualization.” (Read more.)

B2B Blog Posts

For Collegis Education

February 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: interviewed subject matter experts, wrote article.

Click here to read the article.

[workbyleah]

The Most Used and Trusted Sources for Researching Colleges as Named by Prospective Students

Two reports by Eduventures, the research division of The National Research Center for College and University Admissions, reveal wide gaps between how prospective students use social media to research colleges vs. how they use social media in general.

Although students do use social media to research colleges, they report that they use other sources more often, and also report that for college search, social media has not earned their trust. Read more.

B2B Blog Post

For Collegis Education

April 2019

Audience: College and university presidents, VPs of enrollment, and VPs of marketing.

Goal: Collegis Education uses this blog to raise awareness of its services and to earn trust among prospective clients.

My role: research and write.

Click here to read the article.