Here is a crazy film we did in China and Australia for Fanta with the teen pop band Tfboys.
It has been such a challenge, short schedule, big ideas! We developped the film with Passion pictures Australia (huge thanks to Katie mackin, Gerri Maccarthy and Kate Baldwin, this could not have existed without you!), and the agency Ogilvy Shanghai was on board, we can't thank them enough for trusting us in this adventure (special thanks to Charlie Macpherson!).
The shoot happened in Beijing and we had the chance to work with an amazing crew (special thanks to Carrot films, the AD Howe Cheng and the DOP Simon Hau) and of course the band Tfboys, Roy Karry and Jackson, have been positive and fun throughout the day! Then we headed to Australia and started the real production. First off, we want to thank the crazy talented Daniel Cacouault for working on the first designs and concepts for the film, it has been such a honour for us. We also got lucky to work with David Colin, who has been doing such a good job on the edit, from during the shoot to the end! And of course, the project could not have been done without the crazy team at Blackbird. They did such a huge amount of work in so little time, they worked so hard and made it happen exactly the way we envisioned it. We feel so lucky, many thanks to them, and special thanks to Nick and Sam!
From start to finish, this has been a crazy ride. You don’t often get to build a rollercoaster made of fuzzy fanta liquid and a whole Fanta world populated with the amazing fanta cg characters every day. And it you throw the teen phenomenon TFBoys in the mix, this becomes an epic project!
Client: Coca Cola, Shanghai Project: Fanta China 2016 Product: Fanta Title: ‘Orange World' Length: 2 x 30” TVC & 2x15” direct cutdowns Agency: Ogilvy Shanghai Creative Director: Fiona Chen Art Director: Catherine Kho Account Executive: Kerwin Lin Head of Creative Content: Charlie Macpherson Production Company: Passion Pictures Australia Executive Producer: Katie Mackin Producer: Geraldine McCarthy Local Production Company: Carrot Films Producer: Steven Ng AD: Howe Cheng DOP: Simon Hau Editor: David Colin Post Production: Blackbird, Sydney VFX Supervisor: Nick Ponzoni Executive Producer: Sam Hall