Baum+Whiteman calls plant-based dining 2018's trend of the year
31% of Americans practice meat-free days, according to Mintel.
35% of Americans get most of their protein from sources other than red meat
66% of consumers who eat alternative proteins believe they are healthier than red meat.
About 83 percent of U.S. consumers are adding plant-based foods to their diets to improve health and nutrition, while 62 percent do so for weight management.
But only 6% of North Americans follow vegetarian diets and less than 3% identify as vegans.
Mintel says that between 2012 and 2016 there's been a 25% increase in vegetarian claims and a 257% rise in vegan claims in new products in grocery stores.
NPD Group says that over the past decade consumers under age 40 upped their fresh vegetable intake by 52 percent compared with those above 60 who’ve decreased fresh vegetable consumption by 30 percent.
58% of adults drink non-dairy milk.
Wal-Mart is pleading with its suppliers to ramp up plant-based product development.
Google sees a 90% increase in vegan searches in the past year.
https://www.baumwhiteman.com/trend-reports
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