Feb 8
There's "ice cold," and then there's "I am literally holding a ten-pound glacier in my mittens just to enjoy a beverage" cold. In 1967, Pepsi wasn't just a drink; it was an endurance sport. One has to admire the commitment to the bit, wearing winter accessories in what is clearly a studio-lit heatwave just to prevent frostbite while maintaining that perfect, immovable hair. It’s the peak of mid-century glamour: looking effortlessly chic while your drink requires a pickaxe and a tetanus shot to finish.
