#big conspiracy

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Track of the day // J Hus - Play Play ft. Burna Boy

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J Hus - Big Conspiracy ALBUM REVIEW

British rapper J Hus is an anomaly. He has carved his own lane in the UK scene but his sound much larger than hip hop. J Hus is essentially the guy responsible for carrying the afroswing sound and movement on his back that has become so popular these days. J Hus’s sound can be best described as afroswing with a road edge that also has some hip hop roots mixed in. I wouldn’t categorize it as Hip Hop though. I first heard about him when he appeared on Stormzy’s track Bad Boys. His debut album, Common Sense came out in 2017. I’ve always thought of it as a fantastic album but I didn’t find myself returning to it that much that year because there were a few of songs on it that made the album a lot less enjoyable to listen to all the way through. Fast-forward to 2020, Common Sense has aged beautifully and I listen to it a lot more regularly. That album has also shown its influence because plenty of artists are borrowing from J Hus’ sound. I believe that international sounds like afrobeat and reggaeton are gonna be the next driving force in music and pop music culture because more and more artists from both genres are already crossing over into the American mainstream. J Hus could easily cross over and gain a big following in America but I don’t think he cares about that at all and I love that he refuses to compromise. His highly-anticipated album, Big Conspiracy is finally out but J Hus’ life has changed a lot since Common Sense. For one, he’s famous now, he spent time in prison for carrying a knife in public, and this album leaked a month early but it was not the final version. Big Conspiracy is noticeably more laidback than Common Sense. The title track/intro on this album is much more chill than the intro/title track on Common Sense (which is actually my favorite J Hus song). Aside from this being a more laidback album and it being shorter, the most noticeable difference between this one and the last album is in the lyrical content. J Hus is introspective on most of the songs with rap verses and I find that there aren’t many braggadocious lines. There isn’t even a mention of hopping out of a benz or leaving in one. The Common Sense album starts better than it ends but Big Conspiracy ends better than it starts. The first section of this album was not bad at all—very enjoyable actually—but I didn’t feel as interested in these songs as I did with the latter portion of the album. With Common Sense, I felt like the first section of the album was so good that the end of the album didn’t hold up as well. One thing that separates J Hus from other afroswing artists is that the production on his songs are more lively and contain more musical elements—they don’t sound so electronic. The saxophone solo at the end of the title track, trumpets on Triumph, and the use of guitars on multiple tracks just bring out the production so much in a beautiful way. Shout out to Jae5 for killing it on the production once again. The first track on this album that I really fell in love with was Play Play with Burna Boy. Their last collab, Good Time was one of my favorites on Common Sense but this one is a laidback track is lyrically introspective but also fun. Burna Boy’s hook is fantastic and the track is perfect for both of them. Any time these two link up, I know I’m gonna get something great. Reggae singer Koffee also has a dope appearance on the album. The afrobeat/afroswing songs on this album blend together really nicely but this album also includes some dope hip hop tracks. The song Reckless is an instant standout not just because Hus is rapping his ass off, but he sounds so commanding over this beat. The following track, No Denying might just be the most hard-hitting track J Hus has ever put out. He has put out better rap songs than it but it just goes so hard and it’s a super fun song. He hasn’t put out a track like it before. J Hus is a great rapper but sometimes he has lyrics like “She peck on my wood, I call her Woody Woodpecker” which just make me scratch my head. There aren’t many wack lines on here so the bars are almost always on point. J Hus has the power to make any hook catchy like the hook on Must Be. And then there is the last song: Deeper Than Rap. This song doesn’t have a bounce or a summer vibe, but it is a soft piano loop which aligns perfectly with J Hus’ reflective bars on the song. He spits one long verse over this gorgeous beat. J Hus just looks back on his “life and [analyzes].” The lyrics reflect on J Hus’ experiences on the roads with lines like “The gun man was aimin' at me but he wasn't precise / I looked down the barrel of the gun and saw paradise” and “Jakes won't find shit if they run in my yard.” Aside from his own experiences, he embraces what he’s learned from the roads, he speaks on his journey and rise to the top. It’s an amazing way to end an album and one of my favorite J Hus songs. This is the first time he has rapped like this and he has never rapped over a beat like this either. Incredible. Big Conspiracy is a great follow-up to a great debut album that has been super influential on music today. “Daily offender, crazy eastender.”

Fav Tracks: Play Play, Fortune Teller, Reckless, No Denying, Must Be, Deeper Than Rap

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