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The 17 Best Social Media Management Tools
The 17 Best Social Media Management Tools
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.
Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2Bcompanies. Instagram has more users than Twitter. And SnapChat may become…
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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end…
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The 14 Best Personal Productivity Tools
The 14 Best Personal Productivity Tools
Despite the proliferation of “labor saving” devices and process automation software, marketers (along with their colleagues in pretty much every other business function) are busier than ever.
Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from…
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The 29 Best Social Media Monitoring Tools
The 29 Best Social Media Monitoring Tools
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.
However—96% of the people who discuss brands online do not followthose brands’ owned…
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The 29 Best Web Analytics Tools
The 29 Best Web Analytics Tools
While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts, “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”
Analytics tools can ultimately help measure ROI. But more…
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Somme good suggestions from Blogging Wizard @adamjayC
