These days, there is more taking place at theintersection of fashion and tech than there ever has been. Of late, some of these synergies involveGoogle Glass. At the TechCrunch Disrupt SF 2013 hackathon today, Glashion made its debut, providing a way for Google Glass wearers and users to buy fashion items that they spot on the go.
Here’s how it works. Via the app (which can be downloaded to Glass now), Glashion allows you to snap a photo of a fashion item you see on a bypasser or in a store, and then the app queries the ShopStyle API for similar matches. You simply tell Glass when you see a product, “Ok glass, I want this!” and you’ll be matched.
The app will show you similar products (or the same one if it can find it), and you either tap to buy or swipe to see more products. If you tap, Glashion will send you an email with the link to the product on the retail site for purchase. You can also use the app to find a store nearby your location that has the product or similar items.