Uni work - OC based fake brand
So for my Illustrator class I had to create a logo and typography based of an original character. I decided to use an old oc of mine that I hadn't drawn in a while.
I introduce you to Emerald brew !
Could not post this on insta because of pics formats, but I wanna post it here !
Emerald brew is a brand of tea & tea time accessories, inspired by Japan. The oc I chose for this project is called Satoru. He's a ninja, his nickname is "stealthy emerald" and he enjoys tea a lot. The idea and name come from this.
We were required to make a moodboard for our brand's vibe and colors :
Images searched for this were inspired by Satoru's design, tea sets, japanese tea cups, all to make something simple yet elegant in green tones (dark or pastel preferably) with grey and black.
Visual research for logo :
Design rework for Satoru (will give him an actual new refsheet in the near future)
Chibi-fied version of said design
Visual tests for cup (design based on character)
Pose testing for mini Satoru
Picking favorite poses+cups and testing combos for final version
Typographic work :
Font and color tests
Visual test with final design + chosen fonts to pick the very final design
Aaaand the final result was the first pic so you've seen everything !
This was hard to do on Illustrator (first time I actually used it for a serious project, and yes it was mandatory), but I think I like how it turned out in the end. I got to draw my oc when I hadn't drawn in months, and my mutuals helped me with designs on discord stream. So yeah, it was cool.
Would you want to buy Emerald brew's teacups ?
