#glashion

[smithieddigest]

Google Glass app Glashion "OK glass, I want this!" buys anything you see (by Charbax)

[smithieddigest]

Cate Blanchett was snapped at the opening of the “Beauty in Wonderland” exhibition in Milan last week, wearing a stunning red and white dress by Prabal Gurung. Predictably, the image circulated swiftly online, attracting the eyeballs of countless fashion consumers. Now, a new service called Kiosked, aims to let people buy the products contained in images like these, with just one click. Well, almost one click.

“Kiosked” images — denoted by a small ‘K’ icon in the corner — are embedded with real-time information about where to buy the products they contain. When shoppers hover over these images with their mouse, they see product information pulled from the e-commerce sites of partnering retailers. In a world in which online imagery (especially of celebrities) if a powerful driver of purchase intent, Kiosked is definitely onto something.

Participating retailers can also post Kiosked content on their websites, blogs and social media pages, and track exactly where and how customers are interacting with it. “We can track everything. We can tell which items are most popular, in which colour, at what price and where. We can collect an immense amount of data and it’s all in real time,” said Kiosked founder and chief executive Micke Paqvalén.

[smithieddigest]

These days, there is more taking place at theintersection of fashion and tech than there ever has been. Of late, some of these synergies involveGoogle Glass. At the TechCrunch Disrupt SF 2013 hackathon today, Glashion made its debut, providing a way for Google Glass wearers and users to buy fashion items that they spot on the go.

Here’s how it works. Via the app (which can be downloaded to Glass now), Glashion allows you to snap a photo of a fashion item you see on a bypasser or in a store, and then the app queries the ShopStyle API for similar matches. You simply tell Glass when you see a product, “Ok glass, I want this!” and you’ll be matched.

The app will show you similar products (or the same one if it can find it), and you either tap to buy or swipe to see more products. If you tap, Glashion will send you an email with the link to the product on the retail site for purchase. You can also use the app to find a store nearby your location that has the product or similar items.