#campaign us

[sharibaldie]

At its core, branded content is not just a format, it’s a state of mind.

Advertising's trust deficit: why branded content is the way forward | Campaign US

[sharibaldie]

Years of being continuously sold to has led to disengaged audiences.

Advertising's trust deficit: why branded content is the way forward | Campaign US

[sharibaldie]

It's time we all rise up beyond opportunistic quick wins and become more ambitious about the authentic power of brands to drive fundamental change. Let's define the brand while we define the business. Let's reimagine the world, not just imagine campaigns. Let's create something that truly moves the people who buy the brand, as well as those who build it. If we do this, we will go beyond having brands that just "pop into culture" for a brief moment to having brands that are culture for generations to come.

To 'pop into culture' is thinking too small | Campaign US

[sapientnitro-blog]

Diversity in action: How to create an inclusive culture

Ahead of our Global Chief Creative Officer Donald Chesnut’s diversity panel at Advertising Week New York on Tuesday, September 27 at 4:15pm ET, Donald penned a piece for Campaign US and shares a few real-world solutions for fostering diversity in our industry. Continue reading here to learn how “individual commitments can create a huge collective impact” in order to make “our work better and our livers richer.” 

[lavieshari]

Brands that stand up for themselves and know their identities are the ones being rewarded. Knowing your stance and living it through the brand experience not only increases your relevance to like-minded consumers, but shows a genuine authenticity to everyone else.

The rise of the rebel brand | Campaign US