#campfirenyc

[terenceleclere]

#️⃣💉 At the core of this immersive work exists the interpersonal connections that happen, and the communities that form from them, created moment by moment, dot by dot. Although metaphorically temporary impressions, these moments and connections last far beyond the fading that comes from daily washing. Even the most permanent ink at some point is also laid to rest. Yet our intention, decision, to choose this moment to live in, and the resulting stories and their sharing shall remain.. as long as we connect. Kudos to @campfirenyc (as always) for recognizing this, and distilling the experience of getting a tattoo into its memorable essence: a one on one moment of connection between artist and patron. And in this case, between fans and stars of #inkmaster, giving them an experience they’ll get to keep with them always. Thanks for bringing on @metaforyou, and most special thanks to @dakotaloesch @indomitablelulu @jinny_and_tonic for sharing their art of being present to the moment, giving all who came through permission to do so too. #️⃣❤️‍🔥 #inkmaster #paramountplus #campfirenyc #tattoo #temporary? #permanent? #youdecide #immersive #interactive #metaforyou (at Huntington State Beach) https://www.instagram.com/p/CiwB_-8Jwri/?igshid=NGJjMDIxMWI=

[terenceleclere]

#️⃣🔥 It was all #Latrine 🙌🔥 Still flying high from getting the honor to work with such talented and brilliant people all last week. A project months in the making, @metaforyou collabed again with the storied OGs #campfirenyc to immerse fans of streetwear and @fairfaxonprime into the realest @latrine94 store on the even realer #Fairfax avenue. Always grateful for every chance we get to work on anything together, and to this cast of gifted legends, luminaries of the Los Angeles immersive scene making moment after moment of memories, from the Latrine Dream Team of Fairfax on the Ave to The Boys at #ComplexCon, with every person that was lucky to come through. Cast, I am in awe of all of you ❤️‍🔥 And to @dashakittredge and @blairkarlie, with their masterful skill, effortless insight and experience, I couldn’t nor would’ve wanted to do this without you #️⃣🙌 On the show Fairfax, a new group of friends set forth on adventures having first been united by a common brand. I know the word meta might have a different meaning soon, but for now and to me: I don’t think there was anything more meta that happened this past week #️⃣❤️‍🔥 #meta #immersive #experiential #campfirenyc #primevideo #fairfaxonprime #theboys #activation #youarehere #immersivepersons #metaforyou (at Fairfax Ave) https://www.instagram.com/p/CWCfcIwJ6_W/?utm_medium=tumblr

[terenceleclere]

Dig this drawing by the gifted @joeymasonart featuring cast members from @metaforyou! You guys sure brought NY in ‘77 to life, and this cat sure captured it 🎨🎟💥 #campfirenyc #metaforyou #youarehere Posted @withregram • @joeymasonart This weekend Amazon is taking over Figueroa Street to promote the new Nazi-busting tv series ‘Hunters’! The Highland Theater is sporting a marquee from the show and there’s a whole cast of actors taking us back to 1977 . . . . . #hunterstv #amazonprime #usk #urbansketchers #hlp #empire #highlandtheater #usklosangeles #highlandpark #nonazis #figueroastsketches (at Highland Park, Los Angeles) https://www.instagram.com/p/B9FVyrmJ95l/?igshid=10et9671xjmkz

[terenceleclere]

#️⃣💥 We here at team meta are super stoked to be working with the far out super lit Campfire NYC crew on this outta sight activation for Hunters on Amazon Prime! We’ve got loads of fantastic immersive all-stars from the local LA scene popping in for some groovy cameos too! This event is all sold out, but lucky for you we just extended to Sunday, so get your tickets fast ya dig? 🌐📞🎞💥 ..and who knows, if you stop by too, you find us we’ll find you, up and down the avenue #️⃣✌️ 📸: @erzen2thenight 🎟: huntersonprimevideo.com #HuntersTV #AmazonPrime #CampfireNYC #youarehere #metaforyou #1977 #grindhouse #nyc #immersive #interactive #immersivetheatre #experientialmarketing #youarehere #metaforyou (at The Hunter's Experience) https://www.instagram.com/p/B8zN4MXJyKm/?igshid=vai2iigxoka2

[transmediawriting]

Deja View is back! I've posted before about this fantastic interactive short film, created for luxury car brand Infiniti by some of my friends and past collaborators at the agency Campfire. In it, YOU control the direction of the story, as the two on-screen protagonists call your cell phone and ask for your help.

To play, visit www.infinitidejaview.com/awards, and send an email to the address listed there--you'll then receive a password that will unlock the experience. 

One of the things that's always kinda bugged me about working on alternate reality games and other interactive, transmedia experiences for clients is that they usually run for a specific, limited amount of time--typically three to four months, in my experience--and then they're gone. After that, there are usually case study videos, which can at least give you an idea of what the experience was about, but there's really no way to go back and re-live that experience, or even peruse the original websites in context. Like those monks who create beautiful mandalas with colored sand, only to sweep them away when they're done, I try to be zen about it...but sometimes I can't help but feel a bit sad when a whole beautiful storyworld just goes away.

So, I think it's really cool that even though this Infiniti campaign officially ended several months ago, you still can check it out in its entirety--it even won the Favourite Website Awards Site of the Day on June 20, and Mobile of the Day yesterday. I'm not sure how long this version will be publicly available, though, so experience it soon, while it's still around!

[transmediawriting]

Excellent interview with Campfire's Steve Coulson, in which he gives an informative peek "under the hood" of the interactive experience Deja View, created for their client Infiniti.