Doses of Glamour ⚜️
Why I Stopped Looking for a Mentor and Found a Sponsor Instead
For years, I believed that mentorship was the key to career success. I diligently sought out experienced professionals who could guide me, offer advice, and help me navigate the workplace. But as time went on, I noticed something: while my mentors were great at giving me insights, they weren’t necessarily opening doors for me. They weren’t the ones pushing for me to lead high-impact projects, advocating for my promotion, or giving me access to high-level networks. That’s when I realized that mentorship alone wasn’t enough—I needed something more. I needed a sponsor.
The Difference Between a Mentor and a Sponsor
A mentor is valuable. They will share their knowledge, provide career advice, and help you refine your skills. But a mentor stays on the sidelines. They watch, they coach, they encourage—but they don’t actively champion you in the way a sponsor does.
A sponsor, on the other hand, is someone with real power in your organization or industry. They have influence, credibility, and the ability to get you in the room where decisions are made. More importantly, they use that influence on your behalf. A sponsor won’t just guide you; they will fight for you. They will recommend you for promotions, push for you to be part of high-visibility projects, and introduce you to the right people.
The numbers back this up. According to Sylvia Ann Hewlett’s research:
People with sponsors are more likely to get promoted and receive bigger salary increases.
Women who have sponsors are more likely to stay in the workforce and advance to senior positions.
Men are 46% more likely than women to have sponsors advocating for them—one of the reasons why they climb the corporate ladder faster.
I realized that I didn’t just need career advice—I needed advocacy. And that’s what led me to start looking for a sponsor.
How I Found My Sponsor—and How You Can Too
The process of finding a sponsor isn’t the same as finding a mentor. It’s not about casually asking someone for guidance over coffee. Sponsors don’t just appear and decide to champion you—you have to earn sponsorship.
Here’s what I found to be effective:
1. I Got Clear on My Ambitions
The first thing I did was define exactly what I wanted. Sponsors are busy people, and they don’t invest in people who are vague about their career goals. I had to get specific: Where did I want to go in my career? What kind of opportunities did I need to get there?
Once I had a clear vision, I was able to identify the right kind of sponsor—someone who had the power to help me move in that direction.
2. I Identified the Right Person
A sponsor needs to be someone who has influence in your industry or organization. They should have the power to recommend you for opportunities, the credibility to make their endorsement matter, and the willingness to advocate for you.
I looked for senior leaders who:
Were in decision-making positions.
Had a track record of helping others rise.
Were respected and well-connected.
Instead of approaching them directly and asking them to be my sponsor (which would have been awkward), I focused on getting noticed.
3. I Made Myself Sponsorable
One hard truth that Sylvia Ann Hewlett points out in Forget a Mentor, Find a Sponsor is that sponsorship is a two-way street. No one is going to risk their reputation on you unless you give them a good reason to do so.
I had to prove that I was:
Competent – Delivering high-quality work, every time.
Reliable – If I said I’d do something, I followed through.
Ambitious – Actively seeking opportunities to grow and take on challenges.
I started speaking up in meetings, volunteering for leadership roles, and putting myself forward for opportunities that would ensure my work was visible to the people who mattered.
4. I Built Real Relationships
Sponsorship isn’t transactional—it’s built on trust and mutual benefit. Instead of treating it like a networking game, I focused on genuinely building relationships with senior leaders.
I asked smart questions, sought their advice, and found ways to add value to them—whether it was assisting with a project, sharing insights, or making connections for them. By making myself useful, I made it easier for them to see me as someone worth sponsoring.
5. I Positioned Myself for Opportunities
One of the most powerful things about sponsorship is that it puts you in the room where opportunities exist. But once you’re there, you have to deliver.
When my sponsor recommended me for a leadership role, I didn’t just take the opportunity—I made sure to over-deliver. That, in turn, strengthened our relationship and led to even bigger opportunities.
The Sponsorship Gap: Why Women and Minorities Need Sponsors More Than Ever
One of the biggest takeaways from Forget a Mentor, Find a Sponsor is that sponsorship isn’t equally distributed.
Women and professionals from underrepresented backgrounds are often over-mentored but under-sponsored. They receive plenty of advice, but they don’t always have someone advocating for their promotions, pay raises, or high-impact projects.
That’s why sponsorship is especially crucial for:
Women who want to break into high impact roles.
Professionals of color who face additional barriers in career advancement.
Anyone who feels stuck in their career despite doing great work.
The reality is that talent and hard work alone aren’t enough to climb the corporate ladder. You need someone who is willing to pull you up.
How Sponsorship Changed My Career—and How It Can Change Yours
Looking back, I can confidently say that finding a sponsor was a turning point in my career.
I went from being an ambitious professional who felt stuck to someone who was privileged enough to be offered high impact positions.
I got access to high-profile projects that I never would have landed on my own.
I received advocacy and visibility in the rooms where important decisions were made.
If you’re feeling stuck in your career, I highly recommend shifting your focus. Stop looking for mentors who only give advice and start finding sponsors who will actively champion you.
So take action today. Identify potential sponsors, make yourself sponsorable, and build the relationships that will take your career to the next level. Your future self will thank you.
Signed
Ms Devereaux ⚜️
