The Importance of Fanservice
written by @the-galaxy-collector
While fanservice probably sounds a bit dirty, and we are called The Citrus Scale, we swear it’s not. Fanservice is when a creator inserts a scene or quote into the source material as a nod to fans. It’s a way to say that they’re paying attention to the message boards, Tumblr posts, and fan theories. It used to be, and sometimes still is, a term that identified when a woman was being sexually fetishized for male fans. That’s not the popular usage anymore, nor are we in favor of this interpretation or practice at all.
The subtle acknowledgement that the creators have noticed and care about their fans is hugely important. So often, fans don’t get what they want because it’s impossible to please everyone, but a little fanservice goes a long way in making them feel seen and appreciated. Everyone’s OTP isn’t going to be canon, especially when it’s the creator’s NOTP, but one little quip toward the right character will have fans squealing for years to come.
Great examples of fanservice reach across genres, but some of our favorites include shows like Timeless. There were multiple references to fan terminology and movements. Even the moniker fans use for themselves, Clockblockers, is heard being used in the second season’s premiere. But fanservice can take a retrospective approach too, like when Tom Holland confirmed that the young boy in the Iron Man mask in Iron Man 2 was, in fact, little Peter Parker. While this detail isn’t necessarily important to the overall story of the MCU, it was a fan theory for a while, and having it confirmed was icing on the cake.
Another favorite here at The Citrus Scale was when Brienne was knighted during the last season of Game of Thrones. Every fan knew that was all she ever wanted, and that she had been told no because she was a woman. Even though she was well aware she was enough by the end of her character’s journey without that happening, it never fails to put a smile on our faces when we see it on screen.
Now, that doesn’t mean that the actors themselves can’t be the leaders of these fan theories and rallying cries, because sometimes that’s exactly what happens. For example, when we finally see Jack Harkness’ butt in the last season of Torchwood, it was John Barrowman, the actor who played him, that was always ready to go to war for this scene. Did we all know he was naked when he was encased in and then rescued from the cement? Yep. Did his team bring a jacket to cover up his naughty bits? Also yes. Did he wear it? Not even a little bit. Was it necessary to the story? Hahahahaha!
But can fanservice go too far? The short answer is yes, but what does it mean to the story and has it ever really happened? This is actually where fanservice gets a bad reputation. Some fans argue that the creators who offer this up do so at the expense of the story. However, exactly what the expense is depends on the individual fan. Again, you can’t make everyone happy. Lately, a lot of the complaints about fanservice have dealt with Avengers: Endgame and the scene where all the women showed up to save the day. And this is where we feel the need to clarify that representation and fanservice are not the same thing. Representation is about equality. Fanservice is about fun.
None of the examples we listed here affected the story in a negative way, though. This is largely because none of them took up a lot of screen time. A line here, a moment there, and you’re done. That’s all it takes, but we get the overall argument. If a story becomes only about fanservice, and unless there’s a meta point to be made, it can damage the overall product, and that’s not good either.
Thankfully, there aren’t a lot of big examples of this happening to date. Most that are cited every now and then are seen as bad because they didn’t make any storyline sense. Season Two of Stranger Things has Nancy and Steve try to get some sort of closure for Barb and her family. Those that believe that this is fanservice only see it that way because they think Barb is a throwaway character. They seem to conveniently forget that her demise is incredibly important for Nancy’s character development. In other words, she was fridged. Do we like it? No. Was it necessary? Maybe, but it doesn’t make her throwaway and it certainly isn’t fanservice.
Our point is that fanservice and stories can live in perfect harmony. Sure, you don’t want to go overboard, but a little bit isn’t going to hurt anyone. In fact, it usually gives fanfic writers just enough to play with, which we’ll never complain about.









