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How To Waste Time Doing Pointless Consumer Evaluation Studies
Early in my career, I was called on to manage a significant development project. The team I had to manage was both skilled and wise enough to know when their skills weren’t adequate for the challenge at hand. We were well-resourced, so we could, and did, draw on external expertise where needed. We successfully developed a product that has gone on to do very well. My immediate manager and other…
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I would love to conduct a study on traditional gender roles, customer service practices, learned helplessness, and engineered obsolescence.
Because the exact same instinct in a man who refuse to eat other people's cooking because he knows how to cook compels him to build his own computer and repels him from Apple products... But also makes him attracted to a woman who "needs" him for things like fixing up the family car. It becomes a lose-lose scenario for these men because they don't want businesses "to talk down to them" but they use the exact same behavior with people in their lives because they want to be trusted to be knowledgeable and helpful.
One group of people want self-sufficiency as consumers and see businesses that teach as well as sell as being more respectful, whereas the other group of people consider "making things simple to be a mark of genius" and encourage simplicity at the expense of the consumer understanding the process because it's hidden, neatly, behind a single panel.
So then on the other hand, many women will desire simplicity and not consider it condescending at all, but then we'll put their foot down in social situations and consider the same simplicity childish and condescending.
The best example right off the top of my head is business suits. Working women have been wearing business suits for over 50 years now, and yet the communication and industry behind it has remained very, very simplified and women have to use "Are you an hourglass, carrot, ruler, or apple" language to describe the same clothing that a man is taught to simply get measurements for. Women have resented and resisted adopting the precise and individualistic and detailed methodology of men's suits... While also starting a civil rights issue around the idea of their bodies being categorized, because they also resent the simplification... It's a lose-lose scenario!
So, what makes a man or woman attracted to either simplification or preciseness as a consumer, but then repelled by it in social settings?
Sometimes being a grad student means
Having to unironically read “A Theory of Shopping”
Welcome to the International Conference on Advanced Technologies and their Applications in Agriculture (ICATAA-2017). It will be held on 15th April 2017 at Taipei. (ICATAA-2017) and is being organized by ASAR- South Asia to provide an opportunity to research scholars, delegates and students to interact and share their experience and knowledge in technology application.
May 7th // -almost typed April there 🙈- Today I am feeling a lot better than the past few days which have been quite rough thanks to my chronic illness so I have opened up the books again and written out some Consumer Studies notes with a lovely cup of tea ☕️🎀
Amid a rush to offer free streaming services, a survey of 1,000 adult U.S. music consumers shows that 91 percent still prefer to own the music
The relevant paragraphs:
The survey, which was conducted by Insight Research and came from interviews with 1,000 adult music consumers across the U.S., found that only a small number of customers saw streaming and ownership as diametrically opposed.
According to the study, 91 percent of people still “prefer to own music,” listing a number of reasons such as unlimited listening, security that their music won’t disappear, and support for artists. While only 13 percent of people surveyed pay to stream music online, the majority of them (84 percent) still buy music as well.
These tendencies become even stronger among those who count themselves as “independent” music fans, many of whom use streaming services such as Spotify, Mog, and Rdio as ways to try new music before they purchase.
