#conversemusic

[pussymargiela]

(ConverseMusic)

[comicbakery]

Funky goes to hollywood

[milkerswanted-blog]

[akevinjenningsposts-blog]

Converse Music

From Jason Mraz to Wiz Khalifa to Ice Cube, Converse has always had a strong connection with the stars of the music industry. Converse is a $2 billion sneaker brand that owns and operates three music studios in Brooklyn, Boston and Brazil year-round, they decided to implement a new concept called “Rubber Tracks” in January 2013. “Rubber Tracks” is a collection of both permanent and pop-up recording studios owned by Converse, is the company’s musical outlet, and also a key part of Converse’s content strategy. The studios offer free recording sessions for all year-round for various artists. In order to be able to record at Rubber Tracks, artists fill out an online application for a studio slot and begin recording in about a month if they get accepted. The management team at Rubber Tracks tend to look for artists that will value the free studio time which will normally cost thousands otherwise and they also take the popularity and status of the artist into account. This creates a symbiotic relationship between the company and the music industry. As Converse generates 1.5 billion dollars p.a.  in profit, this gift to the music industry brings no harm to the company. It profits the company by generating consumer loyalty, and profits the music industry by promoting healthy competition, letting talented artists who are currently hindered by their financial situation shine bright.

[despedden18-blog]

The Converse Rubber Tracks studios benefits a lot just by demonstrating a positive, giving back attitude towards their community, and those who aren’t able to afford renting out studios. I think that the idea of allowing musicians to come and record their music for free was a great idea, because most of their money is going towards transportation, food and rest stops as well. Even though the Converse Rubber Tracks company itself isn’t making money off of this, the actual Converse Company if benefiting from this in a big way

Now, some people may say that it doesn’t make sense bands to get only a day to record, when I believe that that is a good deal. Rubber Tracks is giving you 8 hours to rehearse/practice and even record. And that’s only because they have only but so many rooms for musicians to use. But on the other hand they allow out of the country guests to have those rooms for about three to four days, because it doesn’t make sense for those bands to travel let’s say 12 hours and only get 8 hours of recording time. That’s first a waste of money and a waste of time. So yes, I believe that Converse Rubber Track benefits a lot from this community outreach for musicians, and recording specialist in Brooklyn, and I think that later in the future they will become bigger and better than they could ever imagine, and who knows, maybe a big record label/business will want to pay them for the deed that they are doing.