hi! I DIY most of my lolita wardrobe myself, either sewing or modifying non-loli clothes. I also love to embroider. For some of my handmade items like blouses, I was thinking of embroidering a small brand logo (like the moitie candelabra/Btssb heart logo) above the bust like some brands do. I wouldn't pass these off as actual brand, but Im wondering if people would think this is tacky somehow. I don't have much of a following so I will probably do this anyway. Just wondering how ppl feel abt it!
Okay, full honesty, you seem to know how people are going to react to it, because you asked me this question. ¯\_(ツ)_/¯
But I'm going to answer it anyway. Yeah, some people aren't going to like it. I think the would have good reason to not like it. There's sort of an idea that putting the brand logo on the garment is attempting to pass it off as original. U.S. copyright law will agree with this opinion. After all, you can't put the Coach logo on a bag and then get away with it by saying, "But I never SAID it was Coach, I just put the logo there!" There's a lot of non-brand motifs that you could do that would convey a similar feeling.
However, if you really want to do the brand logo specifically, you're missing an absolutely amazing opportunity to both protect yourself from accusations of misconduct, and to elevate the concept into something better. We're going to call this the Johnson Guitar Skerple Protocol:
It's not at all uncommon to have a brand attempt to style its logo in a way that will definitely draw to mind (or easily be mistaken for) a more well-known brand.
Johnson Guitars makes budget guitars, and has previously been sued for Fender for making instruments too close to Fender's patents. Generally, the branding on a guitar is on the headstock, and viewed from a distance. The way that Johnson's J is styled to be very, very similar to Fender's F allows a Johnson guitar to more easily be mistaken for a much higher quality instrument.
The Skerple was tumblr famous for a hot minute back in 2012. Someone bought permanent markers at the Dollar Tree thinking they were Sharpie brand, only to look closer and realize they were, in fact, Skerple brand. The entire name "Skerple" appears to be very carefully chosen so that the letters have very similar shapes to the Sharpie styling. And the fun thing about the Skerple situation was that everyone thought it was really funny. It's assumed to be a household name, but it's actually an impostor. The unexpected element of it makes it amusing. Putting a near-brand logo on your handmade piece gives people a bit of fun when they look up close.
And if you are planning on taking brand-adjacent logos and putting them on non-brand things, there's nothing stopping you from elevating the concept even further and making it a little bit funny. Here's a patch I made with the Baby, the Stars Shine Bright logo, but where it says BTSSBITCH instead of BTSSB on it.
There's nothing stopping you from giving a little easter egg to people who want to closely examine the work that you've done. Honestly, it might be prudent to do so, since putting the brand logo on an item is inherently claiming that the piece was work made by them. Copying a design and copying a logo are somewhat different issues, and if you're wondering if the mainstream lolita community might have a problem with it, and I think this is a case where they have good reason to.