#creative id

[sgtpeppersofab]

Contemporary Basement - Walk Out Inspiration for a large-scale contemporary walk-out basement game room renovation with a gray floor, white walls, and a stone fireplace

[tchrisw]

New Visual Identity for personal branding

[emansamirart351]

Personal Branding by amyslatemdesign I spend every day branding other people’s companies and products, and so I decided it was about time I sat down, brain stormed and worked out a logo and brand identity for myself as a creative. I needed to find a balance between representing my graphic design side and my illustrating and art side so I decided the most effective way would be to personalise typography and let it speak by itself. The end product is based on my “amy” signature I sign my work with. After getting the right look with pencil, I then painted it with ink (which brought about some interesting quirks to the flow and ends of some of the letters), then scanned it in and cleaned it up by tracing it with the pen tool in illustrator. Nothing like a good ol’ vector. The colour palette is bold and bright and pretty distinctive. And I really like it, which is cool seeing that it’s for and about me, yay creative license.