Brief:
On 15th of July Scottish hospitality joins the rest of the UK in re-opening – pubs, restaurants and hotels – and licensees and owners have been busy making safe their venues so that you can enjoy your favourite places in a way that protects yourself and others.
Scotland’s hospitality industry is one of the country’s largest employers with over 200,000 people dependent on it for a job. It has also been one of the hardest hit by the coronavirus pandemic. But from this day on, pubs, restaurants and hotels are back in business and they need you to know that strict safety and hygiene measures are now in place, both indoors and outdoors. These include greater space between tables, new screens and dividers, and fewer customers in at any one time. DRAM magazine is read in print and online by licensees, brand managers and drinks company bosses has been championing Scottish hospitality businesses for almost three decades, and this has been by far the biggest crisis this industry has ever faced. That’s why it is getting behind pubs, restaurants and hotels in a bid to keep them open. Great hospitality businesses encourage a sense of community and one of the biggest lessons learned from this crisis is the importance of coming together with others, and now everybody needs to know that this be done safely.
What I actually did:
I made a poster out of an original photo that I took, using a white table, a melted aromatic red candle, a cork stopper and a corkscrew. That’s it.
Created for One Minute Briefs.
