Mar 6, 2015
One of the biggest topics of the year is the IOT, and data rather than devices seem to be the key. Michael Katz, founder and CEO of mobile data startup mParticle says, “As the importance of browsers becomes diminished, the tools marketers have been accustomed to using in the web environment, things like pixels and cookies, are no longer relevant. They need to be reimagined.” Reimagined for a world in which contextual awareness and location targeting – even predictive location targeting – is becoming the norm.
