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As mobile video viewing, especially among children, increases, many believe that the "Year of Mobile" has passed and the mobile future has arrived. As mobile devices become bigger parts of young consumers' lives, programmatic advertising has increasingly more potential for marketers. Programmatic ad spend for mobile should be heavily prioritized, starting now.
Using more than one device in the course of a purchase is becoming more common. This should be no surprise to anyone making purchases, which could be pretty much anyone, but it does pose some rather significant challenges to those doing the selling. One recent study did somewhat of a breakdown of what buying looks like by device when using more than one in the path to purchase.
Cross-device purchasing is increasing. For consumers who used multiple devices to visit the same retailer, 41% bought on mobile as opposed to 37% who purchased on desktop. As mobile shopping gains ground, it must be factored in to the still-relevant in-store experience in order to be most effective.
For the first time this year, more than half of digital display advertising spending will be transacted programmatically.
2015 is the first year that more than half of digital display ad spending will be programmatic. However, programmatic TV advertising has not yet taken off and still faces struggles--many of which programmatic display once did. The programmatic TV industry should take cues from display advertising's rise to success in order to hit its own stride.
A third of the worlds citizens view 5minuteplus videos on a daily basis, according to a new survey.
A poll by the IAB determined that one third of Americans (36%) now use their smartphones to watch long videos on a daily basis, and 25% of Americans use their smartphones as a "second screen" to view additional content while watching TV. The poll found that for marketers to effectively utilize video advertisements, they must show ads tailored to the specific content being watched, viewing history, and viewers' favorite brands.
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are able to target and optimize their digital advertising through data-driven programmatic, and the competition is heating up in that space. According to data released by DSP and DMP Turn, price... Continue reading »
According to May data released by eMarketer, the automotive industry will continue to see massive growth and competition in digital advertising, specifically in programmatic buying. The industry is predicted to spend $7.3 billion on digital ads in 2015 with this figure rising to $12 billion by 2019. Specifically, programmatic display and video initiatives are becoming increasingly prominent. The level of competition and amount of spending in programmatic advertising reached an all-time high in early 2015 and this increase is causing prices for advertisers to continuously rise.
Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts report from ZenithOptimedia. As that trend continues, in 2017 the Internet will account for 29 percent of the time people spend with media.
The daily internet use has doubled since 2010. Projected data shows that consumer internet use will increase by 12% globally in 2015, according to the new Media Consumption Forecasts report by ZenithOptimedia. New forms of advertisements are increasing in effectiveness while the effectiveness of traditional media has decreased in the past 4 years.
Mobile marketing and advertising is a necessity these days. Forbes helps us learn a little more about mobile marketing for the new digital age.
The growth of mobile is really starting to speed up, and willsoon take over the digital marketplace. This year, app spending will outpace mobile web browser ad dollars nearly 3-to-1.
The newest media spend reportfrom agency giant MagnaGlobalsaid that digital media claimed 30% of the ad market in the U.S. in 2014, or $49 billion. Brands are following consumers, and as eyeballs continue to turn to online video and second screens, brands move their money.
Getting the right message to theright user at the right time and place has become the hackneyed motto of digital advertising. Recent research from mobile agency Fetch suggests that the ad responsiveness is much higher at around 11 a.m. and noon, rather than when overall mobile usage peaks during midday and evening hours.
Cookies may gain value with age, but that does not always meanthe oldest cookie is the best. It’s just one factor in the value of digitalmedia, and like purveyors and oenophiles, it’s up to discerning individual buyers and seasoned sellers to determine when it’s a benefit or a handicap.
It seems obvious that millennials are attached to their mobile devices. My.com and SSI set out to determine just how much timethey actually do spend on those mobile devices. Results concluded 45% ofsmartphone and tablet-using 13 to 18-year-olds in the US spent 4 hours or moreusing the mobile internet each weekday. Brands looking to target them need toadapt to mobile in order to best reach them on their preferred screens.
Viewability is certainly one of the biggest challenges for marketers and publishers today. With the improvement of viewability reporting, publishers are beginning to feel more strict requirements on campaigns. Publishers should begin to address these more strict requirements by identifying ways to target readers who have a higher probability of seeing a video ad unit.
One of the biggest topics of the year is the IOT, and data rather than devices seem to be the key. Michael Katz, founder and CEO of mobile data startup mParticle says, “As the importance of browsers becomes diminished, the tools marketers have been accustomed to using in the web environment, things like pixels and cookies, are no longer relevant. They need to be reimagined.” Reimagined for a world in which contextual awareness and location targeting – even predictive location targeting – is becoming the norm.
Did you know that 40 percent of the world’s population – about 3 billion people – use the internet? Smartphone and tablet usage is gaining on desktop, and when it comes to conversion, tablets take the crown.
As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience. Trends like mobile video advertising, viewable impressions and behavioral data are truly shaping the advertising industry for the future.
Digital now has a 27% share of overall U.S. advertising dollars, up from a 19% share two years ago.