FUEL ~ Where ideas ignite.

Welcome to FUELink, the Tumblr blog for FUEL Advertising.

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WestJet Christmas Miracle: Spirit of Giving

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Stating the obvious for ours friends buried up to their toques in snow south of the border, "Baby its cold outside".

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Watch The WWI Christmas Truce Recreated For An Epic Tearjerker Of An Ad

The British grocer gets historical to help raise money for the Royal British Legion.

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Show the ugly side of your hockey pride with NHL Ugly Sweaters from Shop.NHL.com! These ugly holiday sweaters are comfortable and stylishly awful.

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John Lewis is back with "Monty's Penguin" to remind us Christmas is on its way with this heartwarming story of a boy and his penguin.

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Guys Can Do Better (with Rob Riggle) - Gentleman Up 

This Friday November 7th is the first ever Formal Friday to support men in need. Post a photo of yourself, in a suit, on Friday November 7th with the hash tag #GentlemanUp and MadeMan.com will donate to the career gear foundation. It gives professional clothing and practical life skills to struggling men. Look good and do good at the same time.

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Watch It: This Basketball Bounces Through 24 Of Your Favorite Movies

In a new video from HOTU studio, a basketballer misses a shot only to find the ball transported into memorable scenes from movies spanning all genres.

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Interesting take on the closing divide of native advertising or the separation of Church and State in media on Last Week with John Oliver.

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"Social Entrepreneurship Storytelling": Website Turns Lorem Ipsum Into Do-Gooder Jargon

The designers at Hyperakt turn an inside joke into a design tool.

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J.J. Abrams is back to offer you a role in the new Star Wars Episode 7 with his Force for Change an initiative benefiting UNICEF.

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6 Scientific Reasons You Can't Stop Looking At Ruin Porn

From hedonic reversal to fear of boredom, these psychological concepts offer insight into why that dilapidated warehouse is so appealing.

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The New York Times' Sports Section's Ingenious Lebron James Cover

Lebron James's return to the Cleveland Cavaliers gets a visually striking, original tribute on The New York Times' Sports Saturday cover.

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Why Spirit Airlines Decided To Embrace Consumers' Hate

The discount airline is using social media complaints to fuel its latest ad campaign.

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Nike says good-bye to Derek Jeter in this hat tipping tribute to the retiring captain of the New York Yankees.

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Facebook and Twitter won the World Cup Final

Both Twitter and Facebook say they've hit new usage records thanks to last night's World Cup Final. Facebook reveals that 88 million people left more than 280 million posts, comments, and likes...

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It's fun Friday and what's more fun then a tiny hamster eating a tiny burrito, a tiny hedgehog eating a tiny cake! Enjoy!

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Food, Babies, Sex: What Marketers Should Know About Human Emotion And What Drives An Ad's Success

Douglas Van Praet breaks down the hardwired human drives behind emotions and decision-making, using successful ads to illustrate.