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#jtbd #valueproposition #customer #designthinking #cx #marketing #strategy #customerexperience #customerdevelopment #startup #entrepreneur
Marketing and Sales
Professionals, seekers, or students can develop skills in customer development, brand management, and market research. Learn from experts in marketing and sales with this online course to make strong business decisions and position yourself for success.
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Customer Development and the MVP
That topic was discussed last monday and we continued it just this day. Customer Discovery has its process that would lead to business innovation. It would help to develop our product and improve it into the higher level. The first customer development process is the CUSTOMER DISCOVERY which needs to know your customer, your target customer first.
In CUSTOMER DISCOVERY you need first to do the Pre-Planning were you should plan first your customer, where the place you can see your target customer and make a questionaire asl your guide for the next step. The next step is the Interview which you will interact verbally or not, face to face or you can talk it through social media is your target customer. In this step you will know and you can relate what does customer wants and needs and what are the major problem they are facing now and then you will know what should do on the next step. Last step is the Analysis and Insight which you can get an idea from your customer where you can make it as your start up. But in every idea you've got from your customer you should write it down for you to know and won't forget the idea after the interview you've done.
The next process is the CUSTOMER VALIDATION which you will validate the idea that from the CUSTOMER DISCOVERY. If it is valuable to your target customer and the other person which possibly would try your product aside from your target product. Validation would also help your product would known to everyone and also your customer will have an idea about your future business model.
Actually this process was divided into two category the CUSTOMER DISCOVERY and CUSTOMER VALIDATION named as a SEARCH. As i discussed it above it is obviously that your searching something and as a searching for a business model you will answer the problem which is the customer want to solve. Next is the CUSTOMER CREATION and COMPANY BUILDING where named as an EXECUTION where a business model means transitioning from a start up venture to an established organization. After all the validation and discovery you will now have an idea and an outcome from your valued customer. You will execute now the idea and make it posible .
Having a CUSTOMER ARCHETYPE it will you to know who to talk to during during customer development. To determine how to market and would guide hypothesis formation during product development and to help define MINIMUM VIABLE PRODUCT (MVP).
MVP is a development technique in which a new product is developed with sufficient to satisfy early adopter. The only way to experience these variables is to place the item on the market and assess its output. The minimum viable product is also designed to create an agile process where the product is published, tested and enhanced in further development rounds.
This all about will help you to have an effective business model in the future maybe after graduation or while your studying you can now start the first step in customer development process. This would help me and in my group to our innovated solar bin where we already have plans on how to improve its performance and its features. It will also help us to guide what' s next to do . After listening this lesson another idea was come up and as I learned from it I already take it down for me not to forget it and also I'm planning to share it with my groupmates to get ther approval.
Thankyou for another learningssss!!!😊
Learnings from my New York University Marketing and New Ventures class yesterday.. Love it when I see my students assert themselves.... There are no facts inside the building... so get out. #startup #entrepreneurshipeducation #marketing #customerdevelopment #valueproposition #businessmodelinnovation #newyorkuniversity #nyu #tokyo https://www.instagram.com/p/BxWkE11JReJ/?utm_source=ig_tumblr_share&igshid=1mbo7cg9vy5bb
E aí pessoal? O site do @Panorante está em constante #aprimoramento. Nossos clientes pediram uma funcionalidade para compartilhar as publicações do site no #facebook e #whatsapp, e fizemos dessa demanda uma prioridade! Esta é a nossa mais recente #atualização, basta entrar no site e clicar nos ícones como da foto! Ajude-nos a continuar #melhorando o Panorante, diga o que você quer ver no site. #customerdevelopment #productdevelopment #vemprofarol (em Rio de Janeiro, Brazil)
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