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#DaangMatuwid
Mar Roxas
Like most candidates, the Liberal Party released a series of videos leading up to the start of the official campaign period. One of those first videos is the music video of the campaign song, “Fast Forward”, sung by Billy Crawford, Jay R, and Kris Lawrence. Most of the people featured in the music video were celebrities (mostly from ABS-CBN), like Kathryn Bernardo, Daniel Padilla, Maricel Soriano, Karylle, Angelu de Leon, Carla Abellana, James Yap, Ramon Bautista, Melai Cantiveros, Jason Francisco, Rufa Mae Quinto, Martin del Rosario, and Chokoleit. Mar Roxas and his running mate Leni Robredo were also present in the music video, as well as their families.
As opposed to the usual political advertisements that depict poverty, the Fast Forward music video was quite positive. The music video was set mostly in what seems to be an upscale business district, probably Makati or Taguig. While celebrities were prominently featured throughout the video, they were somewhat integrated into scenes of “everyday life” with regular people, which will be discussed later on.
What was particularly striking about the people in the video was that everybody was smiling. There were no hints of extreme poverty in the video; in contrast, the urban setting and positive feel of the video highlighted the emphasis on progress. The lyrics of the video were positive as well, focusing on themes like unity, hope for tomorrow, and the youth.
The “regular people” featured in the video included college graduates wearing their togas, construction workers at a high rise building, call center agents, office workers, young children, senior citizens playing checkers, people at a market, and people at a basketball game. In all scenes, the people were very upbeat, and all were decently dressed (mostly in yellow). It’s also worth noting that the young children and office workers (assumed to be in their 20s) in the video were shown to be receiving Christmas presents; the song’s lyrics include “Ang sagot ay ang kabataan / Sa magandang kinabukasan / Ating mundo ay kay ganda / Kapag sila ay ating kasama”. The Christmas presents perhaps allude to giving the gift of a brighter future.
Two specific scenes alluded to progress and development, the first of which was the scene with the yellow COMET, an electric vehicle launched in 2013 and seen as an alternative to the jeepney. The other scene is that of the construction workers in what seems to be a construction site for a high rise building.
Overall, through the Fast Forward music video, the Roxas campaign focuses on one core theme: inclusive growth, and the campaign views voters as people who envision a progressive and positive future.
Another video released on the official Facebook page of Mar Roxas a few weeks before election day did not exactly have the same “positivity” of Fast Forward. Instead of the heavy idealism that was shown in the music video, this video tended to be more straightforward. (Link: https://www.facebook.com/mar.roxas.official/videos/10153700207609353/)
This video was titled “Walang Drama”, and began with a scene depicting a politician campaigning to people in a poor community. The people are shown wearing clothes typically worn in low-income communities, like dusters, basketball shorts, and the like. The “street” (the scene was taking place on a studio set) was not very clean and had sari-sari stores, stray dogs, benches, and stray tires around. It was a typical scene you would find in ads like that of Jejomar Binay.
Midway through the scene, all the actors freeze and a narrator says “Political ad nanaman? Tanggalin ang props!”; men in black clothing enter the scene and carry the props away. After that, the cast is also carried away, the set is taken down, and the gloomy music is stopped. The tarp in the background is lifted to reveal the words “WALANG DRAMA, TRABAHO LANG”.
The very essence of the video is that the Roxas campaign wanted to do away with the usual theatrics that are common during campaign period. Roxas views voters as those who are tired of the usual “drama” and want a candidate who will simply just get the job done.
I missed uploading for days 124 to 129, so I'm digging #fromthearchives again. 127th of #project366 #phelections2010 #daangmatuwid #2010
Photo from: www.amiananbalitangayon.com
HALALAN 2016:
FIRST TIME VOTER!
Yesterday was Presidential Election in the PH and here are my thoughts while I'm inside the precinct:
1. Gahd, mahaba pila sa classroom na pinilahan ko pero sa iba ang bilis lang. Buti nalang naorient na ko sa PUP sa pagpila. Pakiramdam ko tuloy mas marami kami sa cluster na yun. Bakit ganon?
2. Kasabay ko bumoto 'yung isang politiko, dapat pala nauuna siya so di na siya pumila (pati asawa niya di din pumila). At infairness, parang air freshner 'yung pabango niya na kahit nasa dulo ako ng pila, amoy na amoy ko. Tila ba sinasabi ng pabago niya, "Iboto niyo ko." Weird sa pakiramdam.
3. Akala ko mahigpit pagdating sa "identity" mo. 'Yung tipong kailangan mo ng mga patunay na ikaw yung asa listahan but they didn't ask for any valid ID. (Nagdala pa naman ako mga 5) Basta hawig mo ata yung asa picture kahit mga 7 years ago pa yan, lusot ka. Medyo nakakadismaya.
4. May isang babae na hindi marunong magbasa at malabo ang mga mata. Alam na ng mga bantay na ganun ang kalagayan so I was expecting na may lalapit sa kanya na watcher o officer para tulungan siya, pero wala. I decided to sit beside her para pag wala padin lumapit, tutulungan ko na. She's with her husband para daw eskortan siya. Kaso pareho malabo mata, hindi niya makita yung bilog (medyo malabo naman kase talaga, sana itim nalang kasi). Hindi ko natiis, tinulungan ko (kahit bawal ata) para mas mapadali ang pagshade niya. (Alam ko tuloy na si Miriam and pangulo niya hihi) Nakakadismaya padin part 2.
5. Karamihan sa mga nakita ko (matatanda halos), hindi na chineck 'yung resibo. Juicecolored pano kung mali? Nanghihinayang ako, swear.
6. Lastly, blue green pala ang indelible ink. At ganito ang itsura niya pag naka nail polish ka, bam! 😏 Mukhang merthiolate ng mga sosyal
In a nutshell, mapayapa naman sa lugar kung saan ako bumoto. 🙈🙊🙉
Found this on my facebook timeline.. #daangmatuwid #kamatayan #bibilya #bible #healtheworld #godblessthephilippines #votewisely (at Hobart Village, Zabarte Ave.)
05-08-2016 Sa paglubog ng araw na to matatapos ang isang yugto sa Pilipinas, kinabukasan magsisimula ang panibagong librong uukitin sa ating bansa na siyang maghahatid sa pagbangon at pagbabagong ating inaasam. Sana ay magkaroon tayo ng mapayapa at malinis na eleksyon. God Bless, PILIPINAS!☝ #ChangeIsComing #SiMiriamAngSagot #DU30 #OnlyB1Nay #daangmatuwid #GracePoe (at Manila Bay)
Here are some basic facts you should know about Mar Roxas!
Look how humble is our VP Leni @lenirobredo @jpgrobredo @jillrobredo @aikarobredo #daangmatuwid #roro #leniismyvp #kathiel (at ABS-CBN Main Building)