#dave florek

[plainanddryjokes]

I’m still shook about this.

[grandmastv]

[crispylive]

*Wolf whistle*

Looking hot, Mr. Chopsaw!

[crispylive]

Hot Woodshop teacher FTW!

[maturemenoftvandfilms]

Dann Florek and his brother Dave Florek. I want some brotherly love. Together, individually and multiple times.

[feltupbycheetos]

WAIT IS THAT MR. CHOPSAW!!!!!!

Talk about a blast from the past

[equalpartsjoyandrage]

Mr. Chopsaw from Ned's Declassified was Coach Smiley on Fresh Prince... Even in the 90s he was incredibly fucking bald He's made a career out of being a balding dude Props or whatever

[crittick-blog]

Mac Finley & his Audi Quattro! (Ad Campaign Review)

Mac Finley here again, welcome. The Superbowl is on it’s way, and if your like me then you’re a bit more excited about the advertisements during the game, and it also means your broke, which means you couldn’t bet on the game this year, which in turn makes you  more excited about the ads!

Now if you haven’t noticed yet, a lot of ad agencies that can afford to spend 3 million on a 30 second spot during the Superbowl, also put out PRE-Superbowl ads, in order to get you thinking about their product and excited about their upcoming ad. And if your like me you’ll go the bathroom when the team takes a time out so you won’t miss the ad.

This week the ad that “caught” my eye, you’ll get that in a minute. Was Audi’s “the Legend of Quatro” Campaign entitled “Ahab”. Here is a really, truly brilliant peace of marketing from the ad agency Venables Bell & Partners or VB&P.

They put a fantastic spin on a classic story from American Literature. The story is Herman Melville’s epic struggle between a sea captain and an elusive white whale, (Insert Some of the Ad) The story is non other than Moby Dick. The sea captain is a rugged and mighty tow truck driver played by veteran actor David Florek and the white whale is, the Audi Quattro. And The sea, is Willow Alaska.

This was beautifully shot, on location, might I add. It was directed by Jamin Conn and Produced by Epoch Films. The music in the background was created specifically for the commercial and can’t be found or bought anywhere, which is awfully sad, because it’s wonderful. It matches the piece and the mood perfectly. David Florek’s acting is impeccable. So much so that I want to watch him as that character in a film immediately. Even if it was all about the Audi and this story, I’d watch it.

Many of you are thinking, I swear I’ve seen him before. Where did I see him. This man has been acting since before 1987. Before you were born!! Unless you were born before 1987, then, thanks for watching, Mom. He’s been many shows you know, like CSI, Castle, Seinfield, Law and Order, simply to name a few. some of his more notable roles include Vic from Grace Under Fire, Mr. Chopsaw in Neds Declassified School Survival Guide  but my favorite and where I recognized him from is Coach Smiley From Fresh Prince of Bel Air. 

His voice, his pacing, and his commitment are all fantastic, I’m engaged, I want to watch more, I want him to catch the Audi, I want to catch the Audi.

And there in lies the gold. You’ve taken a story everyone knows, you’ve made it into an epic movie, and all of a sudden I want to catch the Audi, And I know where it is. It’s right down the street, I can test drive it tomorrow. But is that the point, could be, but it’s not the only point, It’s got me very excited for the commercial to come at the Super bowl. Will it be a continuation of this story? I don’t know, but they already have me in good spirits about them. And they didn’t even tell me that much about the car, it’s all wheel drive, there’s a white one, it’s nice looking, that’s it. But I want one.  And therefore, they’ve done their job. They’ve hit the mark.  Well done Audi.

And keep this in mind when you are watching the SuperBowl, A commercial, at it’s roots, is an interruption. The only way for a commercial to keep your interest is if it’s entertaining, if it’s funny, or if it tells you very important information, things you didn’t know but needed to know. Try and see which ones do these things on February 5th, and which ones do not. And then join me back here next week.

I hope you’re just as excited as I am about the comer…about the Super Bowl, but until then, follow the video to our Crittick Youtube page, subscribe, like the video and if you have your own thoughts, leave them in a video response, I’ll mention you in an upcoming video or give you a dollar. Whichever you prefer. Because here, Everyone’s a Crittick.

Be Wonderful

~Mac