#davechaffey

[rgmdigital]

Top 3 Squared Blogs

These are the 3 blogs I have found myself clicking back to throughout the Squared journey...

Shaf Mansour: http://microbiter.com

Shaf doesn't just talk digital; he occasionally integrates it into other current affairs & topics.

Jacqui Wallis: http://jacquiswallis.wordpress.com

Jacqui regularly posts her reflections on the course - but the reason she's made it in here is for being a regular content curator & sharer on the Google+ groups pages. 

Dave Chaffey: http://blog.davechaffey.com

Ok, so Dave isn't a Square...but he's a damn good digital marketer, and I've constantly clicked back to his work for projects. He's responsible for many of the graphics used throughout our Squared lectures (Smart Insights!), and he posts regular updates on his Google+ too.

[afluxstate]

What will change: It’s not strategic, but what I’d like to see are more powerful tools to curate content across the sources so we get a summary of the best advice around a topic. I used to love Postrank in my Google Feedreader to show the content that’s really worth reading, but we lost that tool when Google acquired them and killed off Google Reader. Still, we have Feedly, Flipboard and similar. What won’t change: Content Marketing Strategy will be at the heart of effective social media marketing. Your hear the HiPPOs say “We need a social media strategy”, but actually what they want is a way of engaging different personas and it’s the content that fuels this and you need a strategy to compete now that everyone knows about the importance of quality content.

Dave Chaffey, CEO & Co-Founder, Smart Insights (davechaffey)