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Manheim Nevada; 'Organized Chaos'
Manheim Nevada; ‘Organized Chaos’
https://videopress.com/embed/deOX1NRm?hd=0&autoPlay=0&permalink=0&loop=0
Cox Automotive held their quarterly Connection Day at the Manheim Auto Auction in Las Vegas, Nevada.
“Our idea is to connect the Cox Automotive business units with our dealers where they’re buying cars and doing business outside of their store,” Says Valerie Parra, Dealer Success Manager for Autotrader, KBB and Dealer.com.
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Free Range Eggs Now Served at Dealer.com
Kepner farms has partnered with Dealer.com, Manhattan Beach to bring farm fresh free range eggs to the on site cafeteria. The response has been enormously encouraging. Dealer.com provides automotive marketing and operations tools, support, and services: Advertising, Websites, Inventory, CRM, Social Media, SEO for car dealerships.
I just finished reading the 41st page of The Rise of Loyalty, Advocacy and Influence: Social Media and the New Automotive Purchase Cycle, a study done by Dealer.com and Driver Side, hoping against hope that I would find mention of social media platforms other than Facebook. Nowhere does it mention that the only social media platform that would be taken into consideration is Facebook. Not even in the contents.
The term social media is used everywhere. Except, of course, in the study itself. They literally haven't bothered to look at any other social media platform.
The only indicator that the study only considered Facebook is this, on the cover.
I don't know about you, but it seems a little thin to me. Very unhappy experience with this study.
I am excited to attend the Innovative Dealer Summit on March 30th. I will be speaking on utilizing your digital platform as a true marketing tool, learn how to dominate your market. Execute a fully integrated digital and traditional marketing strategy that highly engages your consumer to generate more long term fixed operational revenue, drives more sales, and increases customer loyalty. Identify your target market and leverage current technologies to increase efficiencies in order to evolve and redistribute your marketing dollars. Dominate don’t compete, scout and understand your competition, be prepared to battle intelligently with technologies and avoid gut reaction mistakes. I can be reached at 303.335-9356 to answer any questions
Dealer.com with be broadcasting live from NADA in San Francisco, check out why we are the global leader in online marketing solutions for the automotive industry!
The year of Google Places
Google Places needs to be a key focus for an Automotive Dealer in Marketing with today's digital climate. A dealer can see significant increase in volume of contacts through a well managed Google Places Account. The Contacts that a dealer can see a lift is in phone call volume, websites visits and form submissions. How a dealer can see an increase is through having a good ratings and reviews on the Google Places Page. Consumers are using these rating and reviews before they contact a dealer. The higher the rating and reviews the higher propensity a consumer will reach out and make a contact. The adverse goes for dealers with poor rating and reviews. How to manage a Google Places Page? An owner can log in to Google and claim their place or go to www.google.com/places to claim their free listing to get started, or sign in to their Places dashboard. Once access is granted for editing, make sure you do the basic with reviewing the contact information is correct, adding a tracking number for reporting, updating the logo and adding a call to action on your Places page. Incorporate a strategy by asking consumers to write reviews and rate their experience. Consumers want to be able to see total transparency and your Google Places Page is the perfect place to start.
Auto Dealer Monthly named Dealer.com's Video Smartsites the Best Video Technology Product of 2010. Thanks ADM!
Auto Dealer Monthly named Dealer.com's Video Smartsites the Best Video Technology Product of 2010. Thanks ADM!
