#debord6

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(Asteroid, 2014, Rella)

6'UNDERSTOOD IN ITS TOTALITY, the spectacle is both the outcome and the goal of the dominant mode of production. It is not something added to the real world - not a decorative element, so to speak. On the contrary, it is the very heart of society’s real unreality. In all its specific manifestations - news or propaganda, advertising or the actual consumption of entertainment- the spectacle epitomizes the prevailing model of social life.’ (Phase 6)

I choose this illustration is because our life is surrounded with a fictitious world which has various advertising, news or something else like the girl in the illustration. Many of them are lean on different kinds of screens such as phone, tv or big screens on buildings, this means in the society of the spectacle specific manifestations become more and more common in our life. They are fictitious but play a significant role in our world.

[jiqingfan]

(Asteroid, 2014, Rella)

6'UNDERSTOOD IN ITS TOTALITY, the spectacle is both the outcome and the goal of the dominant mode of production. It is not something added to the real world - not a decorative element, so to speak. On the contrary, it is the very heart of society's real unreality. In all its specific manifestations - news or propaganda, advertising or the actual consumption of entertainment- the spectacle epitomizes the prevailing model of social life.’ (Phase 6)

I choose this illustration is because our life is surrounded with a fictitious world which has various advertising, news or something else like the girl in the illustration. Many of them are lean on different kinds of screens such as phone, tv or big screens on buildings, this means in the society of the spectacle specific manifestations become more and more common in our life. They are fictitious but play a significant role in our world.

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6- In all its manifestations – news or propaganda, advertising or the actual consumption of entertainment- the spectacle epitomises the prevailing model of social life. It is the omnipresent celebration of a choice already made in the sphere of production, and the consummate roll of that choice.’

‘a choice already made’

  Though the image is not clear it is the context behind it that came to mind when reading this thesis. In 2009 Darren Browns’ ‘How to Control the Nation’ was released as part of his series. A short section of the show presented Brown correctly predicting a women’s choice of cuddly toy (giraffe), in the world’s biggest toy shop. Though easily fooled as illusion he later explained that on the walk to the shop there was in fact advertising prompting her decision. In windows, on cars, bags, walls, without knowing she was subliminally directed to decision. Thus, a choice already made by a ‘society that allows itself to hear.’

HA5106_GraceBarnes Group3 Debord6

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‘In all its specific manifestations - news or propaganda, advertising or the actual consumption of entertainment- the spectacle epitomizes the prevailing model of social life.’

The image I chose is the collage “Just What Is It That Makes Today's Home So Different and So Appealing?” by Richard Hamilton, I chose it because it represented that there is an ideal lifestyle which propagating through advertisement. It is a parody of the materialist fantasy and an unexpected prophetic of the overwhelming consumer culture of the post-war American society in the ‘50s. Each element in the collage cut from glossy printed ads in  American magazines which leads people to some kind of ‘perfect lifestyle’.

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‘In all its specific manifestations - news or propaganda, advertising or the actual consumption of entertainment - the spectacle epitomises the prevailing model of social life.’

Advertising has an important role in constructing the society of the spectacle. This advert shows how various products of Apple are used effectively at work through a short but realistic story. All products and features nicely stand out in the context of doing business which is one of essential parts of human life. Especially, this kind of advertising, which has a narrative based on reality and avoids direct dialogue or copy to advertise products, is likely to make consumers more passively accept the advert without thinking critically. If we use Apple products at work, our projects will be successful like people in this adverting. These products looks necessary to do business well. We feel we should have them. Therefore, an advert shows what makers want to be looked prevalent and consumers look it as a prevailing model of life.

Image: Apple at Work — The Underdogs

https://www.youtube.com/watch?v=G9TdA8d5aaU

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‘It is the omnipresent celebration of a choice already made in the sphere of production, and the consummate result of that choice.’

I chose this image because I feel it shows that advertisement is a way of celebrating a product which we allow ourselves to decide if valuable while being unaware that that decision has already been predetermined.

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“6 It is not something added to the real world - not a decorative element, so to speak. On the contrary, it is the very heart of society’s real unreality." 

I chose this still from Black Mirror’s "Nosedive” as I felt that it depicted the altered sense of reality that he describes. The false and visual lives we lead and that are depicted in “Nosedive” are so entrenched in the way we live, that they have become a whole new version of truth.

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