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Empowering Financial Access: Insights from the Decision Lab Report
Lower salaries and precarious personal finances are driving growing demand for consumer credit, according to new research from Home Credit Vietnam, a consumer finance provider, and market research consultancy Decision Lab. The research also reveals that people on low incomes need support to improve their financial literacy to better balance their budgets. Published in a report, ‘Supporting…
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Best F&B brands for 2023 in Vietnam revealed
Decision Lab, YouGov’s exclusive partner in Vietnam, releases the Decision Lab F&B Rankings for 2023. KFC (29.6) is the best F&B brand in Vietnam, followed by Highlands Coffee (25.0) and Trung Nguyen Legend (20.2). Jollibee is the biggest improver which saw an increase of 2.3 points in 2023. Download the full report from the Decision Lab website. Decision F&B Rankings 2023 has named KFC (29.6)…
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Decision Lab reseach shows Vietnamese consumers indulge themselves in Shoppertainment
The Connected Consumer Q1 2023 report – Vietnam’s leading digital landscape report – was recently released by Decision Lab and the Mobile Marketing Association Vietnam (MMA). Shoppertainment is the key development this quarter. In Q1 2023, TikTok Shop grew by 5% from quarter on quarter. The full report can be downloaded free from Decision Lab’s website. May 2023, The Connected Consumer Q1 2023…
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The Decision Lab is looking for a Research Associate
About the Decision Lab
The Decision Lab is a Canadian think-tank dedicated to democratizing behavioral science through research and analysis. The Decision Lab applies behavioural science to create social good in the public and private sectors. Since launching in 2013, they’ve become one of the leading publications in this space and have worked with organizations such as The World Bank, the Skoll Foundation and some of the largest financial institutions in Canada.
The Position
The Decision Lab bridges a fundamental gap between behavioral science theory and application. Their associates are at the front lines of this work. They are looking for looking for bright, capable and curious candidates with a strong grasp of behavioral science concepts (whether this is from the point of view of behavioral economics, psychology, neuroscience, etc.) who have a strong thirst for translating these concepts into practice.
For more information, click here
