#shoppertainment

[oupacademic]

Word of the Day: shoppertainment

n. The provision of entertainment or leisure facilities within or alongside a retail store or shopping centre, as part of a marketing strategy designed to attract customers; the entertainment or facilities provided in this way.

Image: Shopping by Michal Jarmoluk, Public Domain via Pixabay.

[i-myeoni-blogs]

Shoppertainment

Entertainment is an event, performance, or any activity that people engage in for the purpose of enjoyment or distraction from their bustling everyday schedules. The extent of activities has evolved with time to keep the audience’s attention on different things according to their preferences. From storytelling, music, and drama to video games, cooking, and shopping, entertainment is a vast concept. Yes, winter is on its edge, which marks the beginning of spring and getting rid of those heavy layers of clothing. And it’s an alarm for shopping, as our closets need some refilling.

It is evident with the increasing number of online markets that shopping is not just about buying things. But over time, it has become a source of amusement. With a few years spent in lockdown and the outdoor activities reduced, we have been pushed online for all the activities that were priorly done offline. And hence, shoppertainment was born.

Shoppertainment is an effective way of shopping that combines e-commerce with entertainment, involving online content streaming, in-game advertising and whatnot. The main objective of this idea is to promote and sell products through live streams in an entertaining and informative way that creates an enjoyable experience for the audience.

Despite the worldwide shutdown, digital platforms such as Facebook, YouTube, and Instagram have become a powerful source for brands and customers to form meaningful bonds.

For instance, Alibaba, one of the biggest e-commerce companies, provides the consumer with in-app live streaming, gamification, and technology to connect with us through more effective interactions.

Furthermore, the cosmetic brand ‘e.l.f.’ partnered with Australian YouTuber Kathleen Belsten to strengthen their brand promotion.

“see now, buy now”

And why not? With entertaining content, live streaming, better product descriptions and reviews, and a key feature of getting participative interactions, it holds a customer's attention effectively.

As previously mentioned, entertainment is not restricted to one common perception, and within these evolutionary years, shopping has become a feverish idea for leisure activity. Consumers are always looking for some new content and new distractions, so we are looking for a convergence of shopping and entertainment.

Though online shopping is not a new trend, shoppertainment with its new digital features allows communication to flow both ways, creating a truly interactive experience. In the coming years, live stream shopping is going to be the future of shopping with its most creative means in social media.

[therealtorasia]

Decision Lab reseach shows Vietnamese consumers indulge themselves in Shoppertainment

The Connected Consumer Q1 2023 report – Vietnam’s leading digital landscape report – was recently released by Decision Lab and the Mobile Marketing Association Vietnam (MMA). Shoppertainment is the key development this quarter. In Q1 2023, TikTok Shop grew by 5% from quarter on quarter. The full report can be downloaded free from Decision Lab’s website. May 2023, The Connected Consumer Q1 2023…

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[mkt2itep]

Shoppertainment: La nueva tendencia que viene a revolucionar el e-commerce

Geraldyn Hernández

Lunes 03-10-2022

[channelizeio]

10 Content Strategies to make Live Streaming successful for Commerce!

With a number of live streams happening online, how can you stand out and achieve the results you have wanted for your business? Wanting to enhance your brand reach, establish connections, or generate more leads, video streaming if done right can help you achieve all this. In this blog post, we’ve gathered the best 10 Content Strategies to make Live Streaming successful for Commerce!

First let’s see how going live can help a ecommerce brand

Generates a buzz around your brand and products

Increases your reach which ultimately translates to more customers

Improves user engagement

Helps you to study consumer behavior

Helps you stream complementary content and generate additional revenue

Cross promotion will help you target your audience on different social media channels

Offers you the ability to repurpose content

You can go live and make the whole session engaging in a number of ways. Creating buzz with product teasers, announcements, inviting special guests, running limited time discounts, streaming complementary content, running live contests, quizzes and trivia.

Furthermore you can get interactive with live Q&As, addressing viewers by taking their name and surprising viewers with sales.

Let's get into depth how you leverage these strategies

Product demonstrations & teasers

Video streaming can be leveraged to reveal new product releases, and once rolled out, it can be a great way to market the released products.Giving sneak peaks of a product or taking viewers behind the scenes can also help generate curiosity among viewers.

Collaborations

Extending your brand reach is a lot simpler when you collaborate with predominant personalities or industry experts. You can invite others working within the same niche to your live session and carry out product demonstration or answer viewer’s questions. Industry experts can also try out different beauty products and host a quick how to tutorial in real time. This can be an effective way to gain viewership and engagement from your audience.

Hosting Giveaways

Running a giveaway or contest is another impactful way to start a conversation about your business. Not only can it increase your brand awareness, but it will also capture more viewers.

More and more ecommerce brands today are turning to various real-time engagement solutions to engage with their target audiences in real-time. With Channelize.io Live Streaming Commerce Solution, you can start a dialogue with your target audience and keep them engaged onto your platform and generate sales.

Refer to our blog to know many more such strategies.