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[empiricalbrand]

“In order for a brand to achieve and sustain success, whether it be a business or a public figure, it needs to understand how to…

[misschatz]

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[chickenheist]

If you ever designed a #boardgame you would come across this problem. Should you start with theme first or mechanics ? Want to know more? Check out our latest article on Fourtato.com #🥔🥔🥔🥔 . . . . . . . #gamedesign #designarticle #gamedesignblog #gamearticles #concepting #gametest #howto #chickenpuns #designinspiration #gamedesigners #illustrate #art #boardgamer #boardgametester #cardgAmedeaign #boardgamedesign #boardgamedesigner #howtoboardgame #bbg #games #storyboarding (at Kitsilano) https://www.instagram.com/p/BrghVGUjjgX/?utm_source=ig_tumblr_share&igshid=1u6g6h5g3xuld

[artanddesignmatters]

Latest news from @thedesigntourist ⏩ "Giving my Design Trends Talk LightStyles of Orlando showroom on behalf of Interior Appeal Magazine. Check out my latest articles on what’s new & next in home decor for 2018 in the new issue out now" #DesignTrendsTalk #TheDesignTourist #artanddesignmatters #InteriorDesign #InteriorDesignNews #DesignNews #LightStyles #homedecor #NewInHomeDecor #NextInHomeDecor #LatestInHomeDecor #DecorNews #DesignArticle #DesignTalk #LetsTalkDesign #design

[creativehenry-blog]

Isokon Penguin Donkey 2 – Object of Desire

Brandon Flowers from the Killers once said in an interview that he wishes he had wrote hit song America by English indie band Razorlight.  I don’t know why that quote has always stuck with me but it is maybe down to the fact that in some ways I can associate myself to this quote.  As a designer you look towards other designers and their designs and you admire them from a different perspective.  You don’t just see a chair or a lamp but you see the materials used, you analyse how it was designed and made and you question whether you could have designed it better.  And if you could not of designed it better then you admit you wished you had designed it in the first instance.

A design that I have long admired is the Isokon Penguin Donkey 2 designed back in 1963 by Ernest Race.  For years I have longed to own this little bundle of fun that stores Penguin reading books and also acts as an occasional side or coffee table.  To me it is my design classic, the piece that I wished I had designed; and no I could not have designed it better.  Race though obviously believed that he could design better when he first set eyes upon the original Penguin Donkey.  

The original Donkey was designed in the late 1930’s by Egon Riss and looked set to become a bigger best seller than those destined to be stored upon it’s shelves.   Unfortunately the Second World War broke and only one hundred Donkey bookcases were produced, selling instantly and making it a rare design classic.  Just before this launch Allen Lane, who published the Penguin paperback books, also fell in love with the Donkey, as it was then known due to its four legs and two panniers and spotted a great marketing ploy.  Noticing that his Penguin classics were perfectly sized to occupy the shelving space of the Donkey, Lane promoted the bookcase by inserting leaflets into 100,000 Penguin books prompting the new name Penguin Donkey.

Since the second edition there has also been a third Penguin Donkey added to the range by Azumi in 2003 but in my opinion it fails in comparison due to it losing its playful ‘donkey look’.  The first Donkey is perhaps the most recognisable of the three and is rightly known as the

design classic due to its rarity and showcasing of bent plywood but to me it will always be the Penguin Donkey 2 that is my design classic.  I feel that it totally captures what the first Donkey was all about and then sells itself as a stand alone design all on its own with its sleeker quirkier look.