Metal Bikes is always gonna be the best
I think a lot of BMX right now lacks in a certain type of personality that makes a brand more appealing. Like when everyone follows the same corporate formula for maximum profit margin, it all blurs into the same. Start an Instagram, have a catchy hashtag, use emoji and trend word effectively, recruit the smith nose bars. The differences being typeface. It’s really monotonous and we as a consumer more than likely to blame but oh well.
Metal Bikes never had a problem with not being interesting. Even when they weren’t doing anything (which was quite often) just by being them, it felt like they were doing the most. A lot of it has to do with that whole ethos concept. You know what you got out of Metal Bikes and it never bended for anyone or anything. In a time where bikes were starting to lighten up, Metal released the Filo Beddoe which was probably a good 2-3lbs heavier than everything else. Why? Cause it’s Metal Bikes and it don’t follow your damn corporate formula. Even having pink bars when everything was black felt like it was reaffirming that Metal Bikes don’t care and it’ll run the way it runs. Near the end when frames were released sporadically and things were promised but never delivered, I don’t think anyone really felt like they were disserviced by the brand. Metal Bikes was a punk rock band where you never knew if they’d tour again next year. If they did we as BMX were grateful. If they didn’t... well not too surprised.
Look at the team which is a mix of punk rock guys, off the center characters in BMX, a white dude with a fro, Jim Bauer who is about as normal as someone can seems but also does his fair share of heavy gappage. It really felt like something more than a team. People throw around family but with these guys it really felt like they all came from the same tree. It made supporting something like Metal Bikes really easy. You kind of hope Jimmy would make millions so he becomes some crazy rock star type with millions. You see the people that were influenced by single brand and the culture it really put out. It really created a small force of Metal Bikes riders who you knew cause they wore leather jackets, did roof drops, and listened to punk. It’s a type of culture that creates a following that you hardly get in any other brand. It’s a huge risk from a corporate standpoint, you alienate anyone who doesn’t follow that path but even myself who I don’t consider to be a punk rock type or do gaps in the reg wouldn’t mind buying a Metal Frame just cause it seemed like it was doing everything right by espousing rebellion that is ingrained in BMX culture.
Sadly Metal Bikes is gone. There was never, hey this is over. Just a slow end in waiting for the next supposedly coming shipment. Which never came. But still it’s better that it ended the way it did. You know that whole Kurt Cobain quote “it’s better to burn out than fade away”, Metal Bikes ended being Metal Bikes. There was never a reformation or new brand direction. It never compromised the ideals that it once stood for which is admirable in it’s own way. Imagine if Metal Bikes became a shell of itself, it’d be kind of sad. Sure it ended slow but it ended being what it is and there is certain merit in that.
It’s completely understandable why brands are as bland as they are. Be the most unassuming, dont raise any type of real opinions, please the bare minimum, maximize profit. It exists certainly for a reason but in BMX it feels a bit off. I’m sure the amount of industry required to make a BMX brand work is half the reason for the compromise but still. It’s brands like Metal Bikes that makes BMX a really interesting thing. It was interesting just by being itself while a lot of brands will maintain some type of us and them mentality.
Check this link to see what Sean Burns (pivotal member of Metal Bikes) had to say about this time. It’s real cool stuff. The video posted above really espouses the whole Metal Bikes theme. Fast riding, zaniness and craziness, punk rock and the characters who made Metal Bikes memorable. Even old cats like Mike Griffen, Jeremey Davis, Gonz, and Smoker Dave make appearances which is always something. I honestly can’t wait for the Jimmy Levan documentary.
DIG BMX - Metal Bikes Lost Tapes: 1999-2006 (2015)