Software Literacy: Instagram filters
“Arata was infuriated to see her face virtually twisted into something so attractive that the filter’s beautifying effects could not be counteracted. By thinning out the face, slimming and shortening the nose, enlarging the eyes, plumping the lips, and smoothing out the skin, Snapchat seizes a user’s features and morphs them into compliance with a stereotypical form of beauty” (Barker 2020, p. 209).
Personally, I don’t have much exposure to the use of filters on my own. I remember when they were first originating that it was a funny experiment with friends to see how crazy our faces would turn, or how we looked as an animal/human hybrid. However, I do distinctly remember certain friends seeing the need to add a filter to any images she would take of herself or our group of friends, which then I might not have thought twice about, but now reflecting upon it and studying this topic I wonder how filters have come to have such an effect on people like this.
This week’s topic centred upon filters, from Snapchat to Instagram. Filters can be referred to as AR (Augmented Reality) filters. This is due to filters using augmented reality technology that grants users the ability to see the real world while superimposing virtual images on or around themselves or their environment (Azuma 1997, p. 355). Filters can be seen as a digital mask, reacting specifically to movements and expressions.
Why do people use filters? They are continuously becoming more ubiquitous, with a sense that many people are adopting them. Filters can also go about changing self-perceptions on a grand scale. The theory of ‘Digitised Dysmorphia’ is conceptualised by Coy-Dibley (2016), as a tool that helps to comprehend the pressures placed upon women to alter their digital image. Digitised dysmorphia is a socially constructed condition that is on a spectrum with Body Dysmorphic Disorder (BDD) and aided by digital technology (Coy-Dibley 2016, p. 2). However, it isn’t always intrinsically negative, with positive uses being found for this beauty technology (Coy-Dibley 2016, p. 2-3).
The introduction of filters began in the form of ephemeral, amusing and harmless additions to your seemingly ‘ugly’ and raw photos (Barker 2020, p. 11). The early likes of bunny ears and the infamous dog face. Slowly as the filter trend took off, it changed from these authentic, innocent and genuine add-ons to fit in with another basic social media ‘beauty pageant’ if you will (Barker 2020, p. 11). The filters of today generally enforce the unavoidable ‘hetero-sexy’ ideals of femininity, aligned with Coy Dibley’s proposition that it’s tough to use this beautifying technology for anything other than ‘beautifying your image’. Both Snapchat and Instagram filters have been criticised for being racist (Barker 2020, p. 209). “People of colour find their complexions unnaturally and undesirably lightened by Snapchat filters” (Barker 2020, p. 9). This is truly upsetting to note that in recent times this is still an occurrence with companies that are so ingrained and routine in people’s everyday lives.
I find it interesting to note that people with pre-existing body image concerns, have been found to be more likely to be frequent users of filters (Burnell, Kurup & Underwood 2021). I wonder if this research suggests that we are seeing or may see more body image concerns through the next generation growing up with and around filters?
Azuma, R 1997, ‘A Survey of Augmented Reality’, In Presence: Teleoperators and Virtual Environments, vol. 6, no. 4, pp. 355-386.
Barker, J 2020, ‘Making-up on mobile: The pretty filters and ugly implications of Snapchat’, Fashion, Style & Popular Culture, vol. 7 pp. 207-221.
Burnell, K, Kurup, A R, & Underwood, M K 2021, ‘Snapchat lenses and body image concerns’, New Media & Society, pp. 1-19.
Coy-Dibley, I 2016, ‘Digitized Dysmorphia of the female body: the re/disfigurement of the image’, Palgrave Communications, vol. 2, no. 16040, pp. 2-9.