PPC advertising continues to evolve as technology, automation, and consumer behaviour reshape digital Advertising .
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PPC advertising continues to evolve as technology, automation, and consumer behaviour reshape digital Advertising .
🔊 On October 12, Google added support for image credits to the Image Metadata structured data documentation. Previously, you could only provide image credit information with IPTC photo metadata. 🤔 Don't know what Image Metadata is? No worries. Keep reading 🔎 Image metadata is text information about an image file that is embedded in the file or contained in a separate file associated with it. Image metadata includes details relevant to the image and information about its production. 🪄 Now Google has added three new structured data properties to be used with the ImageObject type to add support for credit, copyright, and image creator information via structured data. 💡This means when you specify image metadata, Google Images can now show more details about the image, such as who the creator is, how people can use an image, and credit information. For example, providing licensing information can make the image eligible for the Licensable badge, which provides a link to the license and more detail on how someone can use the image. This is what the new structured data types are for, according to Schema.org: 🎯creditText Text that can be used to credit person(s) and/or organization(s) associated with a published Creative Work. 🎯creator The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork. 🎯copyrightNotice Text of a notice appropriate for describing the copyright aspects of this Creative Work, ideally indicating the owner of the copyright for the Work. Was this helpful? Follow @theamlibrahim for more! #marketing #digitmarketing #seo #googleupdate (at Alexandria, Egypt) https://www.instagram.com/p/Cjs9nsysm60/?igshid=NGJjMDIxMWI=
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(via Internet Marketing Home)