#marcomms

[my-asianewstoday-blog]

Alpha Story Launches AI-Powered Marcomms Solution For Indonesia’s MSMEs http://dlvr.it/TT8pl7

[vishneesauntoo]

Are you leading your comms, or just reacting to the media? I recently sat down with Antonia May Cross, Director of Comms at Revolving Doors, and she issued a challenge to the sector: Stop treating "difficult" issues like "Cinderella Causes." Antonia’s career—from school expulsion to Director—is built on the belief that public perception isn't an insurmountable barrier; it's a data problem. Key takeaways for your next strategy session: Data-Led Pitching: How her team worked with the Times data desk to secure a massive Christmas appeal. Optimism vs. Stigma: Why "sad" imagery is actually hurting your conversion rates. Leadership Humility: Why the best leaders aim to make themselves "unnecessary." If you’re a comms professional looking to move into a strategic role, this conversation is a goldmine of "how-to" insights. 👇 Listen to the full masterclass here:

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[vishneesauntoo]

Transitioning from Corporate to Charity: Purvy Patel's Insights

Episode 8 features Purvy Patel, who originally started her career in the corporate world and moved to the charity sector, leveraging her transferable skills. She discusses the challenges of sector transitions, including budget constraints and the need for more creative communications. Purvy tells us about working for Age UK and Age UK Hillingdon, Harrow and Brent, highlighting the differences in…

Transitioning from Corporate to Charity: Purvy Patel's Insights

[despatchcloud]

Want to send Custom & Besoke communications to your clients, invoice, delivery notes, emails, thank you for your order notes? We can create and automate it all Learn more https://despatchcloud.com/emails-and-invoices #clientcommunications #marcomms #invoices https://www.instagram.com/p/CBiXd7WHA3T/?igshid=scnbklr9vtgn

[mandyforpresident]

Making Marcomms count at the top table

I am one of a small group of people who are both Chartered Marketers and Chartered PRs. I’ve also managed large interdisciplinary teams, so have first-hand experience of the vital role marcomms plays, as part of a strategic management function that drives results. I understand the pressures and challenges you face.

Value of marcomms: content and conversations

In the public sector and in many agencies an integrated approach to PR and marketing is common. Practitioners work across media relations, public affairs, behaviour change campaigns, digital, SEO and customer relations. The Paid, Earned, Shared and Owned (PESO) model provides a blueprint for activity.

Marcomms has never been as critical to organisations in providing the content that drives conversation offline and online as it now. The work you do is critical in building organisational trust and encouraging advocacy through the use of behavioural insights, providing the campaign content to get people to know, feel and do.

Senior management can clearly see the return on investment (ROI) from sales or fundraising. It’s why marcomms must own the commercial value of reputation and brand and be able to show the contribution marcomms makes through setting SMART objectives, using online tracking to link content to action and being able to monetise that contribution within Google Analytics.

Opportunity and threat of automation and AI on marcomms

Artificial Intelligence has the potential to transform marcomms. Already a wide range of tools both paid for and free are available to automate regular online activities. Sophisticated dashboards can be built in Google Analytics to track the contribution of marcomms to ROI. These tools can be used to assess social sentiment, identify keywords and tags and schedule activity.

True AI will do far more. It will be able to undertake many of the tactical activities currently provided by practitioners from tracking impact to number crunching the stats, from analysing data to managing customer relations. This will enable Marcomms professionals to focus on more strategic activities. That is exciting but may be a concern as change can be unsettling. We need to support our practitioners to make that transition.

There are three key ways I would support marcomms practitioners:

1. Champion the strategic role marcomms plays in delivering economic value.

2. Provide affordable accessible training and qualifications, such as the new Specialist Diploma in Digital and wider business training to develop strategic skills.

3. Provide greater support to the sectoral groups and volunteers, as well as regional, national and international, so there are more opportunities to learn and network where people live and at convenient times recognising busy lives.

Take a look at my vision, pledges and plans in my other posts and then please vote #mandyforpresident 

[mdscollective]

A picture is worth a thousand words. The power of Instagram for fashion, beauty and lifestyle brands is immense and pictures speak to billions of consumers 😀📷 ------------ #evachen #instagram #marcomms #businessoffashion #bbloggers #fashbloggers #power

[morechalk]

Semantics is a Big Deal

People say semantics like it’s no big deal. “It’s just semantics.”

The words I choose bring the meaning I wish to convey. Some other words won't do it.

It's not semantics. It’s significance.

[digital-marketing-in-the-ai-era]

The 6 types of Twitter Conversations