BODY IMAGE X FASHION INDUSTRY
It is no secret that body image is an issue within the fashion industry and has been for a long time. Although there has been several break through moments within the industry, such a ‘plus size’ model Ashley Graham being on the cover of Vogue, there is still this portrayal of the ‘perfect’ body through social media, fashion magazines and fashion runways. I have done some research into the correlation of body image and the fashion industry that I will discuss in this post.
BODY IMAGE X FASHION MAGAZINES
As I mentioned above Ashley Graham (full blog post on Ashley Graham already up) was the first ‘plus size’ model to be on the cover of Vogue, which is great! However, what isn’t great is that it took until 2017 for it to happen. 125 years since the magazine began!
Another popular fashion magazine, Elle, also featured a plus size model. In 2014 Elle magazine had an interview with Myla Dalbesio, a model for Calvin Klein’s underwear campaign. The interview got a lot of negative feedback as they described Myla, UK size 14, as plus size. Readers lashed back at Elle and said that the model should not be considered plus size. Calvin Klein then released a statement saying that they never described Myla as plus size and that ‘The perfectly Fit’ range was made to celebrate and cater to the needs of many different types of body shapes. Personally, I do agree that Myla Dalbesio does not look like a plus size model, by any means. However, I do think it is good to see woman of many sizes included in worldwide fashion campaigns and magazines, rather than just two extremes.
I understand how difficult it must be for fashion magazines to please everyone. If they don’t include plus size models, they are discriminating against larger women. If they do include plus size models, people still get offended. I think it will be a while until a good balance in created.
BODY IMAGE X MY EXPERIENCE
There are two things I want to talk about in regards to my experience with body image in the fashion industry:
1. Clothes sizing. Something that I find a huge issue is the different sizing that happens within high street shops. No two shops have the same sizing. For example, I have a pair of skinny jeans that are a size 8 from Tesco’s clothing and a pair that are size 12 from Miss Selfridge. This is something that I have talked about with a few friends and I know it can make a lot of girls feel down about their body when they need to buy a bigger size, even thought they could be several sizes smaller in a different shop. More of an effort needs to be made to ensure a size 8, is a size 8, and a size 12, is a size 12 no matter where you are shopping.
2. I have volunteered at Fashion Week many times throughout the last 3 or 4 years and, although I love it and getting experience in the industry, have been very shocked in regards to plus size models. Firstly, plus size models only had a fraction of the outfit that the other models had and did not take part in every look. Although it is great for plus size models to be acknowledged and celebrated why aren’t they good enough to be in every look?
As well as this, when I was checking through one of the ‘plus size’ models clothes, as I was their dresser and needed to make sure everything was there. I noticed that one of the items was size 12. This saddened me. Size 12 is far from plus size and a young girl seeing that could damage her self-esteem. Plus size, should be plus size!