#dmnd

[ninfetasophi]

[nadeens-stuff]

Ever wondered why people choose digital marketing? Well I have. I’ve brought you all the reasons I’ve found on why the digital marketing field is very interesting here..http://bit.ly/3hXntUn 

You should definitely check it out. 

[socks-pawn]

They’re just hugging, your honour

[whatshedidnt]

It has been about 2 years since I have graduated with my BS in Marketing from Fairleigh Dickinson University. As a young graduate I was just so relieved to finally finish school after four long years of tests, papers, projects, group projects and presentation. I was literally ready to hit the ground running. I thought I had covered everything I needed to know to jump start my marketing career. What else could I possibly need to know?

Naïve as I was, reality hit when I realized there were gaps in my skill set. The marketing landscape was already moving towards digital, but it became more apparent with Covid-19.

As a digital native, social media came natural to me. I knew my way around social channels and the intricacies of likes, shares, comments, retweets etc. Yet the challenge came when I was managing digital marketing and social media, not for myself but for my own company, Westlock Controls. 

There was more to marketing than just posting a few things on the various social channels. Beyond the 4Ps, marketing is essentially building a relationship amongst customers and consumers. 

I was tasked with developing Westlock’s branding and accomplish their marketing objectives related to NPDs. How could I establish Westlock as an industry authority in the control monitoring segment without the skillset and to build relationships in the digital landscape? 

That is when I found the Udacity Digital Marketing Nanodegree program. I wanted to develop my own skillsets in marketing and the DMND program was a perfect piece to complete my marketing skill gap. Content marketing, social media marketing, email marketing, SEO, SEM; these were the skills I needed to cultivate to effectively market. Not only building the skills to perform the necessary marketing but also develop the analytical skills needed to plan and optimize for better results. 

Image Attribution: https://www.peacetothepeople.com/quotes/maya-angelou