If you build it (right)...they will come
If you build it (right)…they will come
A few years back I stood in front of a group of women in Indianapolis dressed as Kevin Costner from Field of Dreams and taught about marketing tools. “If you build it… they will come.” Only – I failed in that messaging. It should have been, “If you build it right…they will come.” Let me explain.
What do you want your marketing to do?
Easy answer, right? I want to get new prospects while…
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