Unlocking Success: How I Learned to Feast on Knowledge Like a Buffet and Sell Emotions, Not Bags!
by Elena Kuklova
Hey there, fabulous readers! I’m Elena Kuklova, the powerhouse behind EJ-UNI, the chic designer bag brand that’s taking the fashion world by storm. But before this glam life, I spent 15 years hustling in foreign trade, and let me tell you, I faced a major revelation at Skolkovo.
Picture this: I was that overzealous attendee, signing up for every program, training, and workshop possible. I was armed with notebooks and enthusiasm, ready to soak up every morsel of knowledge. Yet, as I sat through a negotiations workshop, something clicked. Despite the insightful speaker, I realized I was drowning in information that didn’t resonate with my unique journey!
Then it hit me—knowledge is like a sumptuous buffet! Why would you overload your plate when you can savor only what you truly desire? I learned to select what served me rather than hoarding every piece of information for a rainy day.
Here’s my game-changing mantra:
Forget about systematization! I focus on what speaks to my heart.
Embrace emotions. I’m not just selling bags; I’m selling feelings!
EJ-UNI is about confidence, inspiration, and storytelling. Customers are captivated not by models but by the emotional connections our bags evoke.
So, how do you navigate the flood of information?
Don’t fear missing out! What’s truly vital will come to you.
Take only what’s yours. That one resonating idea is a goldmine!
Sell feelings, not just products. Emotions linger longer than prices.
Now, I curate my learning experience. Just as you can choose to absorb every word or stop reading at the insight that speaks to you!
Source MosFocus Magazine











