#effective messaging

[3liza]

i know it's not her fault but that little dog really does look homophobic

[slightlycrookedletters]

You always know when a children’s show was produced in California when they go on and on about how important it is to save water. Like, not keep rivers clean or things like that, but to not shower too long or not flush the toilet too frequently or turn the tap off when you’re not using it.

Here’s the deal: some places, there’s actually tons of water and the best argument for things like turning off the tap is not to save the environment, but to save money. In terms of water conservation, though, where I live, we have lakes and rivers and so on that definitely need to be preserved and kept clean. It’s not a matter of quantity here like it is in California, it’s a matter of quality.

And I never saw that aspect covered when they decided to guilt small children about the environment on PBS or wherever. Your programming’s not going to be very effective if it’s primarily focused on what works for the incredibly environmentally precarious and unnatural large cities of California, since most of the country is not, in fact, California.

Different places need different (though sometimes overlapping) environmental focuses.

[salesbasix]

Developing Your Company Message- Part 1

Developing Your Company Message- Part 1

Before getting started on learning how to develop a company message, take a look at our previous blog posts titled: “How Effective is Direct Advertising,” “Target and Awareness Advertising,” and “Sales Toolbox.” Those posts, as well as our SalesBasix modules that correspond with them, supplement today’s blog post.

There are three key points to consider when determining your company’s message:

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