Feb 13, 2017
13/02/17
Today we met with the client to discuss our brand design and all the concepts we came up with. These are the mood boards we presented.
Some of the notes we took from the client in order to improve our design:
- Photographic and illustrative packaging concepts will be developed and taken forward as images of Dundee on the box will work well locally at the start, but later on when the brand moves to other places the logo on the packaging will work better.
- We are going to stick with a grey colour scheme as the client preferred this. We will also keep a hint of blue on the tanks in order to add depth to the design.
- “Engineers of Beers” tagline needs to be added to the logo as it is currently missing from the label.
- Natalia