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27/02/17

Today we completed the final presentation. It went very smoothly and the client liked the design we introduced. The posters in particular were highly favoured (well done Ross!)

These are the slides we showed to the client.

Overall, this project was a massive success and we worked very well as a team. Now we are waiting for the final verdict!

#71 brewing #71 lager #brand design

Coasters designed and mocked-up by Natalia. This is a great promotional product.

#71 brewing #71 lager #brand design

Sneak peek of our three posters, collected today from Thistle Reprographics. - RH

#71 brewing #poster #design #branding #nescol #aberdeen #students

Natalia’s six pack mock-up.

#71 brewing #71 lager #brand design

20/02/17

Today we have met as a team in order to see how everyone is getting on with their individual tasks. Natalia has created a six pack mock-up out of cardboard by cutting each side individually, photos of that will be up shortly. Renato is still working on his photograph packaging concept, but in the mean time he worked on bottle cap designs which can be seen in a post below. He used the typography background with the number 71. Ross is finalising his three posters and is looking into getting them printed. He will also work on a website concept today. Fraser is working on a banner animation that could be an advertisement for the lager. Shaun is working on coaster and keg lens mock-ups in illustrator.

We have also updated our schedule in order to stay on track with the deadline and our various individual tasks.

We are getting on very well as a team and we will get together as a team tomorrow in order to work on the delivery of our presentation.

- Natalia

#71 brewing #71 lager #brand design

Final design and presentation of the keg lens and coaster. I used gradients to give depth and form to the tap and bottle. i also used the perspective grid for the coaster to show what it would look like sitting on a table. The jpeg file doesn't look the same as the PDF......sorry

possible bottle cap designs

15/02/17

We've had a very productive day in college with lots of progression and ideas! In regards to the development of the label, we collectively felt that the layout was good however it did lack decorative features. Our solution was to create a soft background above the grey, purely typographical, of strong words relating to 71 Brewing. This is another element that can be carried throughout the branding. Business cards have also been mocked up, keeping things nice and simple whilst keeping our brand strong and consistent!

- Ross

Developing story board for short web banner animation

14/02/17

Today we received some feedback from yesterdays client meeting from the lecturers, which we then discussed in a team meeting in order to move ahead in the design process.

Present at the team meeting: Natalia, Ross, Renato, Fraser and Shaun.

Action points for this week

- Finalise label design and create mock-ups (Shaun and Fraser working on this with feedback and help from rest of the team)

- Posters are looking great, but need to be worked on a little bit more. Ross will experiment with type setting and colours Tuesday and Wednesday.

- Packaging needs to be mocked up. Natalia and Renato will create templates and mockups with designs ready by the end of the week.

We also included some images in this post to show the beer mock up we have created in today’s class, the label design is still in progress and we are going to continue our work on it tomorrow (Wednesday). And a photo of the book we are using to research six pack carriers for the packaging.

- Natalia

#brand development #71 brewing #71 lager #brand design #visual communication

We updated the schedule after the meeting with the client.

13/02/17

Today we met with the client to discuss our brand design and all the concepts we came up with. These are the mood boards we presented.

Some of the notes we took from the client in order to improve our design:

- Photographic and illustrative packaging concepts will be developed and taken forward as images of Dundee on the box will work well locally at the start, but later on when the brand moves to other places the logo on the packaging will work better.

- We are going to stick with a grey colour scheme as the client preferred this. We will also keep a hint of blue on the tanks in order to add depth to the design.

- “Engineers of Beers” tagline needs to be added to the logo as it is currently missing from the label.

- Natalia

#71 brewing #71 lager #engineersofbeers #brand design

12/02/17

Natalia’s packaging concepts on illustrator, inspired by the logo we chose for the brand. A yellow and grey colour scheme was used as the client likes that part of the current branding, but can be easily changed.

#71 brewing #71 lager #brand development #brand design

Some poster concepts for 71 Brewing under development.

Our aim is to create simple and clean posters with typographical elements and inclusion of the logo. Bold statements to create engagement with consumers and encourage them to try the lager for themselves (which we highly recommend!).

Finals to be created after our meeting with 71 Brewing on Monday afternoon.

- RH

#71 brewing #71 brewery #lager #beer #dundee #aberdeen #nescol #student #graphic design #visual communication #communication design

Development for bottle label currently underway .

I’m currently exploring different colour variations, patterns and label shapes.

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