Mad Men Ep. 6 Review: Don Plays Chess, But Who Are His Pawns?
Erin Klingsberg
When “Shut the Door. Have A Seat” happened at the end of Season 3, it was revolutionary. IT was exciting and electric and bold. It was a few frustrated and visionary men approaching their best people and stealing clients and starting up a new agency from a hotel room. Since then we’ve seen the fledgling SDCP struggle, expand, strive and succeed, and we forgot that it was still a small company as far as advertising agencies go. They snagged their car and compromise a hell of a lot in doing so, but Jaguar was still a small, luxury, European car. They have Vicks, but they lost Heinz, both beans and Ketchup. Still, at the beginning of “For Immediate Release”, Bert Cooper, Pete and Joan are meeting in regards to taking the agency public. An odd combination of partners, no? I’m dying to know how that came about. But it was also just as electric and exciting as before. A big idea that begins in small meeting rooms and requires finesse to accomplish is always exciting on this show. Maybe it’s me, but Mad Men always manages to make business the most thrilling thing on television.
I should have seen it coming. I mean, this is Matthew Weiner and he leaves clues like landmines that you can’t miss. I should have seen it coming when Dr. Rosen quit his job. He lost a child and a heart and a shot at a heart transplant. And remember, the first successful heart transplant ever had only occurred a year prior. Dr. Rosen feels powerless, like the stars are conspiring against him in a Shakespearean way. But Don isn’t very sympathetic. “I don’t believe in fate. You make your own opportunities,” he says. And at first it seems grating, because we all know Don is stuck in a prison of his own making. But it’s very true. Don Draper scoffs at the idea of fate. A poor rural farm boy went to war, stole a dead man’s identity and used it to create his own success in the world. He’s the guy who once sold a suit to Roger Sterling and showed him his sketches and is now a partner and lead creative executive at a Madison Avenue advertising firm. I mean the guy is deplorable, but he’s a rockstar and quite frankly a genius at what he does. He’s an artist in the way Dr. Rosen is a surgical artist, but he’s not fighting with God, he is God.
While Pete tries to lock down the details of the cost of shares and how best to make all of the partners millionaires, Roger ditches a dinner with that awful Jaguar guy to stalk someone on a Pan Am flight. At first I was like well okay this makes sense, Roger was definitely always a spy, but what is his game here? Meanwhile, Pete runs into his father-in-law at a whorehouse and is assured by Ken that the encounter was mutually embarrassing so naturally both parties will pretend it never happened. Almost simultaneously, it seems, Don loses the Jaguar account because he just can’t restrain his utter disdain for pretend Vito Corleone any longer. It’s a perfect, spiraling storm of disaster. It seems all of the partners are on separate pages, running the company on their own terms, and no one knows anything.
And then Pete loses Vicks, but he finds this out later so when everyone converges he feels entirely justified to throw a public fit at Don - complete with falling down the stairs - that only Pete Campbell can properly throw. He yells and yells about Don ruining plans to take the company public, Don is super annoyed and dismissive and Roger swoops in after having followed a Chevrolet exec to Detroit, announcing that he’s gotten the firm a pitch meeting. Roger Sterling, actual superhero! Everyone rejoices, Don is very pleased that he has a shot at nabbing his holy grail and is definitely relieved that this news means his Jaguar sabotage won’t bite him in the ass. He’s so pleased that he orders Joan to wrangle the creatives right. this. second! But Joan, prostituted, humiliated, still treated like a secretary Joan, has another idea. “Get them yourself,” she spits out at Don, but Don’s elation can’t be quelled so easily. “Don’t you feel 300 pounds lighter?” he asks her, like he did her a favor by getting rid of Jaguar, the disgusting reminder of their collective shame and Joan’s misery. Of course, Joan doesn’t see it that way, because she’s a woman and he’s a man and if he doesn’t want to put up with bullshit, he can cancel said bullshit. But as a woman, all Joan has ever done is learn to live with it and make the best of a terrible situation. And while Don’s refusal to cater to ignorant clients has always seemed heroic before, now she just makes him look like a brat. If Joan could put up with it, he can certainly put up with some painful dinners.
Don promises to be the hero. Don’t worry, Joan, I’ll win this. Don’t worry, everyone, I’ve got this. That’s what he does at the office, he gets to be the hero he can’t be in his own life. And Joan has always been someone that let him play that role, but she won’t any longer. Joan, whom we saw feel powerless a few episodes ago, and who was in on her first big partner plan to go public, gets brushed aside for Don Draper to swoop in and save the day for everyone. We know Pete has never liked it, struggling for years to make a name for himself in Don’s shadow, but now Joan won’t be carried on Don’s strong back either. She calls him out on his egotism and narcissism; his belief that he truly is the central character in the firm and that everyone revolves around him, looks up to him, follows him. No, Don, you can’t play God anymore.
And so he goes to Detroit, and he sits in a bar and drinks alone. Classic Don Draper. But then Ted, in one fabulous turtleneck, saunters in. Earlier we saw Ted in a place of unease for his agency after learning one of his partners has cancer. Also Harry Hamlin was there wearing hipster glasses, but I generally don’t remember his status. Ted’s definitely going through some shit too, he kissed Peggy and he really loves turtlenecks. But his dismay at encountering Don in Detroit isn’t because he thinks Don will beat him out (after all, they got Ketchup from him), but because the presence of two or more small agencies means a setup for idea stealing in the advertising world. Who knew? These two guys did, and they proceed to throw themselves a pity party over the fact that Chevy wants to hear the inspired ideas but take them to a larger agency who can devote an entire floor to them. They share their pitches and exchange some sullen words, and then Don has an idea.
All of a sudden it’s Shut the Door. Have A Seat, but with less camaraderie, more rugged individualism. Don proposes they go in together, they pitch together and offer them not only their ideas but the resources of a large agency to boot. It’s bold. It’s risky. It’s Don refusing to adhere to the conventional rules of the business and creating his own opportunities. It’s Dons sticking it to the existing power struggle and circumventing it. Or is it? It’s spring of 1968 and I couldn’t help think for a second how in tune with the rest of the world this move is, but it doesn’t feel as triumphant as it should. He ropes Bert and Roger in, and Harry Hamlin pops up on Ted’s side to say something sassy. And they win it.
I won’t pretend like the reveal of Don sitting in Ted’s office telling Peggy they’ve won Chevy before she sees him isn’t amazing. It’s totally amazing. When he told her they’re not just merging to work on Chevy, but they’re merging agencies entirely in order to become one of the largest and most formidable agencies in the country, I think my heart skipped a beat as I remembered when Don told Peggy in “Shut the Door. Have A Seat” that if he lost her he’d spend the rest of his life trying to hire her. But Peggy’s ambivalent response was unsettling. I had been busy recalling “If you don’t like what they’re saying, change the conversation” that I briefly forgot about Joan’s visceral condemnation of Don’s arrogance. In truth he made a decision that seems good for everyone on paper, but he consulted no one. He once again decided what was good for everyone else’s lives. And not only will Peggy be thrown into a situation she hadn’t planned for, but what of Pete and Joan’s plans to go public? What about Harry Crane? The little bigot won’t ever get his partnership now that this new Sterling Cooper Draper Pryce Campbell Harris Harry Hamlin Ted agency will have approximately five thousand partners.
So how in keeping with the atmosphere of 1968 is this new business development really? After all it can’t be likened to the Prague Spring or the French youth protests or the protests that erupted on campuses all around the country. Don’s move appears to be revolutionary, to be fighting an established system that has oppressed and dictated the game for far too long, but it’s not. It’s nothing but a well orchestrated chess move in the corporate game. One that was made before consulting anyone else, and it’s that flippant disregard by someone in a position of power that puts Don more on the side of the establishment than he has ever been before. He makes and breaks and changes rules as he sees fit to please him, and does so easily with the supreme advantage of being charming, good-looking, rich, white and male. Welcome to privilege.
And why does Don get to make these decisions and shake things up for the rest of the company to live with? Why does he get to play God?
In fact, is Don a living, breathing representation of the exact thing that those not as privileged, not as white or male or lucky or powerful in 1968 feel the need to rally against and overthrow? Why do you get to dictate? Why do you get to rule us and regulate us and use us as pawns in your chess game?
Welcome to metaphor city, where Don Draper and SCDP just became a microcosm for all of 1968.
all images from amctv.com









